Police, De Rigo Group's house brand, was launched in Italy in 1983 as a unisex eyewear brand for those who set out to get noticed. The name evokes the American "on the road" lifestyle and a strong urban spirit of the city of all cities: New York. This alternative, nonconformist brand immediately carved out a niche in young rebels, who seek to stand out with originality and flair. The brand is aimed at young people who want to make a mark on the world through their choices and their desire to express. This has been portrayed over the years by it’s brand ambassadors such as Bruce Willis, George Clooney, David Beckham, Antonio Banderas and Neymar Jr.
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