Everything Luxury: The Branding Strategy Of Bernard Arnault (Bernard Arnault Books) Paperback – September 12, 2021

I don’t usually write reviews but this book was awful. It went into very little backstory about Arnault. The entire book just felt like the author was going through each of his brands and copy and pasting the marketing description off each of their websites. It just felt like I was force fed a list of descriptions about products that arnault owned rather than the history or backstory about the development of the brands. There is also a lot of up-selling where the author tries consistently to get you to purchase their other books. (“If you like this story, my other book goes into more depth! Buy it now”). Very poor read, as someone who’s read a lot of biographies, this was possibly the worst one I ever read and an utter disappointment since he’s such an interesting man.

I was hoping for a book that talks more deeply about the LVMH group's luxury strategy. I was frustrated by a superficial book

Pessimo libro, scritto male e senza nessuna informazione di rilievo. Soldi buttati. Pieno zeppo di errore

Looks like the content has been simply gathered from a couple of sites, including LVMH official one.Do not waste your money.

This pamphlet has been given the guise of a book my the use of large print and generous line spaces. Great if you are learning to read however, the frequent grammar mistakes are not going to help on that front. There is no insightful structure to this booklet. You will be better served at Wikipedia.