Masters of Craft: Old Jobs in the New Urban Economy

Masters of Craft is a great companion read with The Fourth Industrial Revolution. I highly recommend this book for parents and those who work in counseling and educational design.

This book was well written and fun to read. It offered a lot of insights into gentrification and how some blue-collar jobs may be turning into professional careers in certain cities or neighborhoods. Halfway through the book I did start to lose sympathy for some of these "masters" (especially craft bartenders) whose quest for authenticity started blurring with snobbery; looking down on others, discounting other's tastes as illegitimate. And I wondered if a discussion of "quintessential vs. authentic" needs to take place. As far as cocktails, the classics will probably outlast the fancy mixes proffered by the current craft bartenders. And they may be better. I think that an Old Fashioned made with Kessler's at the old man bar down the street can probably stand up to whatever the guy in the arm garter at the fancy bar makes. This book was well researched and brings to life the ways in which the Millennials are taking some jobs such as bartenders, distillers, barbers, and butchers into a new era of professionalism.

good idea- but the delivery was repetitive and not a very good job done to get the soul of these professions- using the dialogue between the players was unique but fell flat-