OUR STORY Founded in 2014 by business entrepreneur Robbie Ball & professional AFL player Brandon Ellis, UNCLE ers a range of bold, limited edition watches & accessories that are designed to be worn and enjoyed every day, by everyone. Desirable, Yet Affordable We believe that a watch is more than just a tool to tell the time, it’s an extension of you, a way to express yourself and a way to define one's individuality. After seeing the same designs and brands time after time, we decided it was time for a change... time to be different and provide a more approachable way for people to express their personal style. Escape The Ordinary At UNCLE JACK we are strongly inspired by sport and hype culture. We have been proud to work with some of the biggest names in Australian sport as well as collaborating with the Australian Football League. Wind the clock forward and we have now expanded this even further, growing our family and working with some of the biggest brands in the world, such as MARVEL, NFL & DC Comics. These limited edition collaborations on watches often sell out within minutes of being released. A Watch For Every Occasion, Passion, Interest & Personal Story Our team aim and aspire to create a culture of inclusivity, a brand and lifestyle built on family. We want to become a global watch brand that is a constant progression of style and innovation, a brand that strives to offer quality watches at an affordable price, a brand that promises to; Never Be Ordinary.
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