L’Oréal ParisL'Oreal Excellence Cool Supreme Permanent Hair Color, Ash, 100 Percent Gray Coverage Hair Dye, Anti-Brass regimen includes gentle shampoo, and an anti-brass conditioner

My salon bleached hair was turning yellow and purple shampoos were not helping, I decided to go a shade or two darker and get a more buttery neutral blond. My natural is strawberry blond/light golden brown so bleach always pulls orange and yellows out on me.

Color is very beautiful and the conditioner is excellent.

Turns out darker then shown on the box. Go one shade lighter. Used dark ash blond on my light brown hair. Followed directions except used all the conditioner. Put it on, covered with a plastic cap, and left the conditioner on for 30 min. My hair needs a lot of ash or it shows red/orange highlights. Turned out maybe a little darker then I wanted. after a few washes it will be okay. Does not burn my scalp or smell bad. It only last about three weeks in the summer. Because of the heat I wash my hair with conditioner every other day. In the winter it last about four weeks, then grays start to show. It is gentle on my hair.

I use this for bleaching my eyebrows a little bit more and love it.

I like this series because of its color; it does not give a red or orange tint to my hair.