Introduction to Search Engine Optimization: A Guide for Absolute Beginners

I am giving this book 5 stars because, for a true beginner, this book does an excellent job of introducing some of the main concepts of SEO. However, for me personally, I have some experience with SEO so this book didn't introduce anything groundbreaking for me. There were still a few interesting things I learned, some other helpful tips I picked up on that I wasn't aware of before, but overall this book was more of a review than anything for me. However, as I said, for an "absolute beginner", this book will probably be very helpful. My biggest complaint of this book is the price. There are hundreds of other books on SEO out there, so for what you get for the 20 bucks you spend on this book, it doesn't pose as great of a value as other books on the market. However, if the price is no issue, I'd say pick this book up.