This is a first hand account of a UK family business that started with nothing in 1946, after WWII. It flourished and grew from one room to a small factory to two factories, producing medicinal tablets and marketing natural food supplements, alternative medicine and health care products. The account illustrates half a century’s journey from one battle to the next. Nevertheless, the business expanded until the end of the 20th century, steered through several recessions, the three-day week, court cases, fights with the local authorities, mail order, the Advertising Standards Authority, bailiffs, mindless bureaucracy and control from Brussels. Innovative own brands, the first free-from food products, blowing the whistle on the poor diet of schoolchildren did not endear the company to the Establishment and Junk Food industry. Enemies included a hostile media, the BBC and anti-alternative health pressure groups. The author had to cope with running the company, export, finance, parallel- importing, agencies, freak storms, family conflicts, research, a petition to Parliament, blackmail, crime, threats, bribes and libel. Over the years hundreds of people from many nationalities were employed. The products the company made were the best of their kind and exported worldwide.This book contains 108 b/w images including many of the people mentioned in the text giving it a humanity which does not often feature in books of this genre. The book has been written to further explain the History of Advertising Trust Archive in Norfolk regarding Larkhall Green Farm.
Trustpilot
1 month ago
2 weeks ago
