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🔥 Turn heads with magenta magic – bold color, zero compromise!
L’Oréal Excel Hicolor HiLights Magenta is a permanent hair coloring creme designed to deliver vibrant, fade-resistant magenta highlights on all hair types, including dark hair, without the need for pre-lightening. Its no-drip formula and fast 15-minute processing time make it ideal for precise, professional-quality results at home or in the salon.

| ASIN | B003YHHV80 |
| Benefits | Intense colour for radiant hair |
| Best Sellers Rank | 6,422 in Beauty ( See Top 100 in Beauty ) 91 in Permanent Hair Colour |
| Brand | Beco |
| Brand Name | Beco |
| Colour | red |
| Container Type | Bottle |
| Country Of Origin | USA |
| Customer Reviews | 4.4 out of 5 stars 6,623 Reviews |
| Full Cure Time | 3E+1 Minutes |
| Global Trade Identification Number | 00657201051012 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Liquid |
| Item form | Liquid |
| Manufacturer | L'Oreal |
| Manufacturer Part Number | 41051012 |
| Material Features | Natural |
| Material Type Free | Fragrance Free |
| Model Number | 5101 |
| Number of Items | 1 |
| Package Size Name | 35 ml |
| Package information | Bottle |
| Product benefits | Intense colour for radiant hair |
| Recommended Uses For Product | Hair dying and red reflections on all hair types |
| Set Name | Highlights |
| Suitable Hair Colour | Black |
| UPC | 657201051012 741655750956 |
| Unit Count | 35.0 millilitre |
L**A
Beautiful color ! Very satisfied 🩷
Beautiful color ! I used 20% developer with this and it came out beautifully. I was really surprised by the outcome. And it didn’t stain my scalp as you can see on the photos . I will keep using this instead of bleaching my roots. Very satisfied with the product 🩷
T**K
Definitely recommend
Its really good, gives brilliant coverage and intense colour
M***
Great hair product for lighter colour hair
Colour stain is okay however it depends on your hair colour. Please keep in mind that this is red so it will bleed every single time you wash your hair or put water on it.
A**L
Vibrant Colour that looks proffessional.
This produces very professional highlights,and the colour is vibrant and bright,i didnt use it directly on the roots though i using two or three inches away from the Roots then ok as worried about allergic reaction on scalp with hair colours,as some have allergies,though the colour was vibrant and even.
S**M
L’Oreal hicolour!
Great! Thank you.
T**E
L’Oréal Hi Color Magenta
Nice colour
E**R
Awful
I ordered 3, the third box came empty. Ontop of that these are abnormally small. Don’t recommend
A**Y
Love it
Works great, i have dark brown hair which ive used box dye for years and this still lifts using 30vol, i did need to buy 3 as i have long hair, best dye to go red without using bleach, highly recommend, i normally put a crazy color on after if i want a brighter red or to keep the colour vibrant after washing, on its own it doesn’t bleed red either
H**Y
Love bright red!
works super well on my dark hair! I eas genuinely shocked at how bright red it got for the first time ever, after already trying to dye it red with other brands a few times. I used 20 developer!
J**J
As described
Super fast delivery and second time using this product! 10/10
M**O
Genial
Cumple con mis expectativas, estoy encantada
I**D
Lifted good
Bought two with a 30vl developer, was stressing thinking it would lift my hair but it clearly did! Love love love. +my natural hair color
P**H
AMAZING!!
I keep seeing this hair dye on tiktok/youtube and I just had to get some myself! I added about a cup full of 20v developer and left it for 30mins and it’s turned out so beautiful! The exact colour I’ve been looking for. Since I have really thick hair I had to use 6 tubes of it because they’re quite small.
Trustpilot
1 day ago
1 month ago