Maybelline New York Lip Colour, Smudge-free, Long Lasting up to 16h, Liquid Lipstick, Shine Finish, SuperStay Vinyl Ink, 105 Golden

I used to use this lipstick's predecessor, 24 Hour Liquid Lipstick, which had the lip colour on one end and a lip balm on the other end (I reviewed that product previously). That was longwearing but the lip balm part was unsatisfactory as it didn't moisturise and lips felt a lot drier, and a bit of a faff to use. This new Vinyl Ink liquid lipstick line however, is clearly an improvement. To apply, I shake the lipstick thoroughly - at least 10 seconds. Then I apply - I don't really care for the instructions saying to apply a thin layer - I just apply as much as necessary to create the coverage and colour intensity I need. Then I wait at least 20 mins before eating or drinking. Watch for tiny flakes of it transferring to your teeth - it can and it will, but wiping that off is easy.It feels sticky all the time afterwards, but that stickiness is actually a protective layer which reduces lip dryness over long periods effectively, so for naturally dry lips like mine, they no longer require a lip balm application over this lipstick to feel hydrated. Not having to reapply lip balm when I wear lipstick is such a relief. Maybelline, you've done well here!It is longwearing. For example today, it has withstood me eating a crumbly, creamy blackberry tart, drinking a mug of hot, creamy chicken and vegetable soup, 2 slices of pizza, and a rhubarb crumble, as well as glasses of water and juice. A little strip on my bottom lip, the part next to the opening of my mouth, did fade after 6 hours of wear and all the food and drink. Thankfully, reapplication only to the faded part was so quick and simple. I just painted on a bit of lipstick where it faded. I didn't need to remove all the lipstick and repaint the entire mouth. The repainted bit also dried in no time at all and was good as new.A bit of the lipstick does transfer onto mugs, but despite the little bit of transfer, lipstick still looks as good as new, so it didn't really affect my appearance. It's really more of a lip paint than a lipstick - it goes on like a lacquer really, I'd say it's a bit like painting on nail polish. There's a sheen to it. There's absolutely no need for any lip pencils. The sharp tip of the applicator is good enough for both lining and filling in the lips. There is a strong vanilla fragrance as well, but after the lipstick dries, the fragrance disappears. There is a sweet-ish taste to the product if I lick my lips before the 20 mins drying time I allow it is up. After that though, I can't taste anything of the lipstick at all. So I'd say if you can still taste it, it probably isn't that dry yet. If you wait it's properly dry before eating and drinking, then it would be pretty longwearing I guess. The great thing is that after reapplication, the lips feel hydrated again. So really, the product itself is hydrating. If it has worn off a bit, I can feel my lips getting drier. So to stop this, I just reapply on the drier areas (usually the area at the opening of my mouth where food and drink has touched). And I've never felt the need to reapply more than once in 5 hours or so. It's super.To be honest, many longlasting lipsticks are going to have a drying effect on the lips, due to the main chemical responsible for the longlasting effect - Isododecane. This is no exception, but I can tell you it's a lot more moisturising than other longstay lipsticks I have (which are mostly matte). I do think the colour range can seem a bit limited for darker skin tones, but if you have fair to medium skin tone, these will be quite a good selection of colours. I advise trying on the colours in a shop if you can before blindbuying, because the swatches on the models shown here aren't that accurate, and the colour of the lipstick tube definitely doesn't look very much like how the colour appears on your lips. I bought the shade Keen 125, and I did blind buy for this one although I watched some videos of girls in my skin tone trying it and though it might be okay for me. I got lucky and yes this turned out fine. I'm tempted to get the other colours now because I love this. Am going to ditch all the Maybelline 24 Hour Liquid Lipsticks I used to own for this product from now on 😄On me, Keen is like a coral red, while Peppy is very much an MLBB rosewood colour on me. I am still collecting more. Really in love with these Maybelline Superstay Vinyl lipsticks as well as the Maybelline Superstay Matte Ink lipsticks (I have 4). The difference between these is just in the finish. The Matte Ink look more opaque in colour, although not totally matte. The Vinyl looks more glossy. Both are very longlasting and last through meals, and much more protective of the moisture barrier on my lips than any lipbalms or lip glosses would.

Purchased this in 3 colours. Wicked - After purchasing this on a whim, so happy with the colour that I had to buy a second. An amazing red which lasted all day literally with no top ups. I have received a lot of compliments & is now my go to instead of RubyWoo. It was quite surprising! Nice shine which after along day fades to a lovely matt. Most importantly there was no lip marks on cups or glasses. Lips didn't feel dried out at the end of The day. Would recommend.Royal- a red with a blue undertones, great for everyday wear however it didnt seem to have the staying power of wicked.Cheeky lovely pinky beige colour, however it didn’t suit me so gave it to a friend.

Great colour, vinyl feels better than the matt, does last a good while, but I do top it up at some point within the 16hours. Less noticeable that it's worn off with this colour, but other colours can look like you're wearing a heavy lip liner if you dont top it up

This product is absolutely brilliant—especially this particular shade! It complements almost any skin tone and is impressively long-lasting. Thanks to its consistency and ability to dry down perfectly, it stays put throughout the day. However, I must emphasize the importance of moisturising your lips before applying it. Any cracks, bumps, or imperfections will be highlighted by this lip lacquer, so prep is key for that flawless finish.From my experience, it lasts around 6 to 8 hours before fully wearing off, which is fantastic for long days or nights out. When drinking, you might notice some mild staining on straws or glass rims, but don’t worry—that’s just the outer layer of the lacquer coming off. It’s the same bit that would come off when you lick your lips, so it won’t affect the look at all. It's not the product wearing off; it’s just the surface layer, and your lips will still look flawless!Once the product has fully dried down, you can even add extra lip liner around the edges without disturbing the lacquer, making it super easy to sharpen up your look. Another bonus? If you make any mistakes while applying, it's easy to clean up the edges while it's still wet, making precision and touch-ups a breeze. Overall, it’s an amazing product that’s perfect for anyone looking for a reliable, long-lasting lip colour.

The color is a beautiful, bold royal red that instantly brightens up my complexion and adds a pop of vibrancy. The shine finish is gorgeous, giving my lips a smooth, glossy look without being too sticky or heavy.What really impressed me is how long-lasting this lipstick is. It truly lives up to its claim of lasting up to 16 hours. I wore it through meals, drinks, and even some light touch-ups, and it stayed put without smudging or fading. The formula is comfortable, lightweight, and doesn't dry out my lips like some other long-wear lipsticks tend to do. I love that it feels moisturizing while still delivering such intense color.The application is smooth, and the precision tip makes it easy to outline and fill in my lips without making a mess. Overall, the Maybelline SuperStay Vinyl Ink Liquid Lipstick is a must-have for anyone looking for a vibrant, smudge-free lip color that lasts all day. I highly recommend it to anyone who wants a bold lip with a comfortable, glossy finish!

I like the colour and it seems long lasting (I only kept it on for 3 hours for a meeting) but I found the sticky effect off putting. I used to use a lipped that had a moisturiser on the other end which felt nice and smooth so I will get something like that so I can apply it after this lip ink. Maybe just because I’m not used to lip ink, I see people all refer to the sticky feeling but I don’t like it, sorry.