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🎨 Unlock your eyeshadow’s full potential—wear it like a pro, all day long!
Urban Decay Eyeshadow Primer Potion is a vegan, award-winning nude base that prevents creasing and fading while intensifying eyeshadow color for up to 24 hours. Available in four finishes, it suits all skin tones and types, featuring a precise applicator for flawless, long-lasting eye makeup.











| Asin | B075FH136K |
| Best Sellers Rank | #3 in Eyeshadow Bases & Primers |
| Item Model Number | 1704402 |
| Manufacturer | Urban Decay |
| Product Dimensions | 0.79 x 0.79 x 4.33 inches; 0.71 ounces |
User
Long-Lasting, Crease-Free Wear – My Go-To Eyeshadow Primer
I absolutely love the Urban Decay Eyeshadow Primer Potion and have been using it ever since my sister first gave me a tube to try. From the very first use, I noticed a huge difference in how my eyeshadow and eyeliner performed throughout the day.This primer works incredibly well at keeping my eye makeup in place. I apply a very small amount to my eyelids before eyeshadow, and it creates the perfect smooth base. A little truly goes a long way, which means one tube lasts me an extremely long time. The larger tube size is another feature I appreciate because it offers great value and doesn’t need to be replaced often.One of my favorite ways to use this primer is not only on my eyelids but also lightly under my eyes before applying eyeliner. Doing this helps my liner stay exactly where I put it, without smudging or fading. My eyeliner stays on all day, and I do not experience creasing or oily lids, even after hours of wear.Overall, this primer keeps my eye makeup looking fresh from morning to night. It prevents creasing, controls oil, extends wear time, and helps my eyeliner and eyeshadow stay vibrant and in place. I highly recommend it to anyone looking for a reliable, long-lasting eyeshadow primer that truly delivers on its promises.
User
This stuff is amazing!
I swear by this eyeshadow primer. This stuff locks eyeshadow on eyeliner on like nothing else! My eyes look just as good at the end of the day as they did at the beginning. It’s magic in a tube! 😊
User
Best Eye Shadow Primer
I love this eyeshadow primer, and I’m so excited that I can subscribe and have it delivered automatically! It works great, and I never have to worry about running out. Being able to schedule my everyday essentials to arrive on a regular basis makes life so much easier, and this is one less thing I have to think about.
User
Creaseless eyeshadow on my hooded eyes!
This eyeshadow primer works so well for me. I've got oily skin and hooded eyes so typically i have a really rough time getting eyeshadow not to crease, but this product fixes that! As long as I put enough on, and wait like 2 minutes, my eyeshadow will stay blended and creaseless all day. I'm not in love with the applicator, I would personally prefer a squeeze tube or something in a more uniform shape, but the product works great so I don't care about that all too much.
User
Works well, tube seems dry when it's not though
I really like this for staying power, but I've noticed 2 things to be mindful of. It really brings out the color of shadow, so you'll likely need less, and sometimes it feels like the product isn't actually getting on the wand. I've started gently squeezing the tube before removing the wand, and that helps. That's the only reason I'm not giving 5 stars.
User
Great primer!
Best eyeshadow primer I’ve used. No creasing even after being in Arizona heat. Lasts a long time. You only need a little.
User
Average
I tried this one it's not my favorite it's a little too shimmery and it doesn't seem like it pops out the eyeshadow as much as the other ones
User
10/10
Best eyeshadow primer I’ve found!
User
Best of the best
Best product out there for keeping your eyeshadow in place all day. I’ve tied them all, and there’s nothing better!
User
Il mio preferito
E' da tanto tempo che uso questo prodotto, il trucco dura molto di più, stende un po' anche la mia palpebra (ho 60 anni). Anche quando non mi trucco questo prime da uniformita' alla pelle!!Arrivato in anticipo rispetto ai tempi di l
User
El mejor.
Vale cada centavo. Tengo párpado graso y con este primer las sombras me duran todo el día. La fórmula es ligera y trae bastante producto por lo que es buena inversión.
User
Siempre en mi neceser
Imprescindible para fijar y hacer durar tanto el eyeliner como las sombras.
User
Non lo ricomprerei
E poco fluido
Trustpilot
2 weeks ago
2 weeks ago