Isn’t this over priced???

A 10lb bag for $6.96? No, it's not over priced. Cheaper than I've seen it in stores. (I've heard rumors that prices change frequently on Amazon, though)

The ad states 2lb and the picture is of a 5lb bag, which is true??

Right. I thought I was getting a 5lb bag like the picture. Instead I got 12 2 pound bags. I gave some flour to friends and actually I like the smaller bags.

Is this flour never bromated?

That is correct, King Arthur flours are never bleached or bromated. Happy baking! Kat@KAF

Is this good for a flaky tender pie crust? No luck with my pie crust using walmart's unbleached flour. Use plenty of cold fat, but just not flaky

We've had great success using our All-Purpose Flour to make a flaky pie crust! While good ingredients always matter, flakiness more often has to do with the technique used to measure flour, cut the fat into the flour, bring the dough together, etc. For a few helpful hints, check out our Complete Guide to Perfect Pie Crust: http://bit.ly/2xyhdtk or give our free Baker's Hotline a call at 855-371-BAKE. Happy baking! Mollie@KAF

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King Arthur Flour All Purpose Unbleached Flour, Non-GMO Project Verified, Certified Kosher, No Preservatives, 2 Pounds (Pack of 12)

King Arthur Flour All Purpose Unbleached Flour, Non-GMO Project Verified, Certified Kosher, No Preservatives, 2 Pounds (Pack of 12)

Product ID: 51434482

Details

Allergen Information
Non-GMO
Brand
King Arthur
Item Weight
24 Pounds
Package Weight
11.57
Specialty
Certified No

✅Non-GMO Project Verified & Certified Kosher

🌾100% US hard red wheat

🧪11.7% protein content for perfect texture

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€ 229.56

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Description

🌟 Elevate Every Bake with King Arthur – The Flour of Champions!

ETHICAL EMPLOYEE OWNED - Support a 100% employee-owned, B Corporation committed to quality and community.
PURE CLEAN INGREDIENTS - Unbleached, unbromated, with zero preservatives for natural baking excellence.
TRUSTED BY PROS NATIONWIDE - Preferred by chefs, bakeries, and culinary schools for consistent, reliable results.
VERSATILE BAKING POWERHOUSE - Strong enough for artisan breads, gentle enough for delicate cakes and scones.
BULK PACK FOR SERIOUS BAKERS - 12-pack, 2 lbs each—perfect for stocking your pantry and never running out.

King Arthur All Purpose Unbleached Flour is a premium, Non-GMO, kosher-certified baking staple milled from 100% American hard red wheat. With 11.7% protein, it delivers consistent, professional-grade results for everything from crusty breads to tender pastries. This employee-owned brand combines heritage, purity, and performance in a convenient 12-pack, making it the go-to choice for passionate home bakers and culinary pros alike.

Specifications

ASIN	B07656CV58
ASIN	B07656CV58
Allergen Information	Non-GMO
Best Sellers Rank	#46,213 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #286 in Wheat Flours & Meals
Brand Name	King Arthur
Color	Natural
Customer Reviews	4.7 4.7 out of 5 stars (7,183)
Diet Type	Kosher
Flavor	All Purpose Flour
Global Trade Identification Number	10071012000033
Is Discontinued By Manufacturer	No
Item Form	Raw
Item Package Weight	11.57 Kilograms
Item Weight	24 Pounds
Item model number	071012000036
Manufacturer	King Arthur Flour Company Inc
Manufacturer	King Arthur Flour Company Inc
Number of Items	12
Product Dimensions	16 x 9 x 6 inches; 24 Pounds
Region of Origin	USA
Size	32 Ounce (Pack of 12)
Specialty	Certified Kosher,No Preservatives,Unbleached,Unbromated
Unit Count	384.0 Ounce
Units	384.0 Ounce

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