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💄 Glow all day, slay all day — flawless coverage meets unstoppable hydration!
Rimmel Lasting Finish 35Hr Foundation in 100 Ivory delivers full coverage with a natural, healthy finish. Clinically proven to hydrate deeply with hyaluronic acid, vitamin E, and 2% niacinamide, it offers up to 35 hours of wear—outlasting top competitors. Featuring SPF20 for sun protection, this breathable, water-proof, and transfer-resistant formula is vegan and cruelty-free, perfect for professionals who demand long-lasting, skin-loving makeup.











| ASIN | B0C7N4RLSP |
| Age Range Description | Adult |
| Benefits | Long-lasting hydration, full coverage and SPF20 sun protection |
| Best Sellers Rank | 56 in Beauty ( See Top 100 in Beauty ) 1 in Face Foundations |
| Brand Name | Rimmel |
| Colour | light |
| Container Type | Tube |
| Country as Labeled | India |
| Coverage | Full |
| Customer Reviews | 4.6 out of 5 stars 6,282 Reviews |
| Finish Type | Natural |
| Global Trade Identification Number | 03616304825057 |
| Item Dimensions | 29 x 29 x 121 millimetres |
| Item Form | Liquid |
| Item form | Liquid |
| Manufacturer | COTY |
| Manufacturer Part Number | DCOMD-3616304825057-1717943950 |
| Material Type Free | cruelty free |
| Model Number | DCOMD-3616304825057-1717943950 |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Package information | Tube |
| Recommended Uses For Product | skin |
| Recommended uses for product | skin |
| Skin Tone | Light |
| Skin Type | All |
| Skin type | All |
| Special Features | Breathable, Long Lasting, Transfer Resistant |
| Specialty | Cruelty Free,Cruelty-free |
| Sun Protection | SPF 20 Sun Protection Factor (SPF) |
| Unit Count | 30.0 millilitre |
H**E
Amazing stuff!!
Best foundation ive used!! Coverage all day, doesn't make ny skin look shiny and goes on really nice. Won't use anything else again!!
E**A
My top pick
Great coverage and colour match, lasts all day, great value for money. Have used this foundation for years and will continue to do so.
J**N
Definitely recommend
This is the best foundation I have used (and I have tried alot over the years!). Good(but not cakey) coverage and lasts all day. Definitely recommend.
A**N
Wouldn’t say it’s 35hr for oily girls
That being said it’s still a really lovely foundation. I have combo skin with acne and this sits on my skin perfectly. It’s not super full coverage would say medium to full. I like the way it still feels breathable and looks nice not cakey. I used this for a wedding and I got a good 8 hours with a good primer and setting spray by hour 12 it was starting to separate and rub off on my nose. But I am a pretty oily person so that’s why. I’ve tried applying this with a brush, a beauty blender and my fingers but I’ve found the best way is my fingers then a damp beauty blender on top for a seamless blend. I’m wearing it in the picture.
S**Y
Great product
Bought for my wife she loves it she is happy with the product feels and looks nice on the skin and she has finally found a great colour match
P**S
Value for money!
Great product! Good even spread in your face! Even great for older skin!
M**A
Flawless finish.
Great coverage and flawless finish. also quite affordable Its usually impossible for me to find my shade without mixing but this was a pleasant surprise. It does not last as long as advertised.
A**3
Not as good as the 25hr Foundation.
Ordered this because couldnt find the now discontinued 25hr one. This doesn't seem to have the coverage of the 25hr one seems watery. I prefer the 25hr coverage. Luckily I have found one on Amazon. Bri g back the 25hr version Rimmel. I have seen so many reviews asking the same thing.
T**E
Love the couverage
Absolutely love this foundation. The True Ivory shade matches my skin really well, and the formula feels lightweight while giving a lovely, even finish. It blends easily, looks natural and lasts really well throughout the day. Definitely a great everyday foundation and I would happily repurchase
D**M
Fond de teint
Trop clair
C**N
Ottimo fondotinta
Molto buono questo fondotinta, la colorazione vaniglia è chiara ma metto sempre della terra per avere un colore più scuro, forse dovevo prendere la tonalità più scura, è leggerissimo, abbastanza coprente, non fa effetto maschera! Buon rapporto qualità/prezzo.
S**A
Great
After a long I got perfect match for my skin tone
K**A
I love this product
Was the exact one I wanted.
Trustpilot
1 month ago
3 weeks ago