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๐ Elevate your marketing game with the definitive guide!
Principles of Marketing, 19th Edition by Gary Armstrong and Prafulla Agnihotri is a comprehensive, up-to-date textbook that breaks down core marketing concepts with clarity. Featuring the latest trends in digital marketing and social media, enriched with real-world case studies and visual aids, itโs an essential resource for students and professionals aiming to master marketing fundamentals and stay competitive.
| Customer Reviews | 4.6 4.6 out of 5 stars (103) |
| Dimensions | 7.99 x 10 x 1.85 inches |
| ISBN-10 | 9357055215 |
| ISBN-13 | 978-9357055215 |
| Item Weight | 3.26 pounds |
| Language | English |
| Print length | 760 pages |
| Publication date | January 1, 2023 |
| Publisher | Pearson |
| Reading age | 15 years and up |
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