The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change

I have read both books + attended David Rogers courses. He's made the concepts so intuitively comprehensive. It's one of the best books you can own and keep as a reference in the digital transformation era regardless of what background you have.

Bought for my Masters. I found it useful academically. Doubt it much use outside academia though.

This book is a sound reference text on digital transformation, lots of examples with commercial enterprises. Shared vision pick the problem that's matter most ,grow tech talent and culture well covered.

Llegó en perfectas condiciones.

bent and disformed hardcover book

Full disclosure, David and I have worked together before so I was deeply familiar with his previous book: The Digital-Transformation Playbook. Back in 2017 one of the challenges our clients faced was how to think about platform-based business models as examples like Airbnb and Uber were presenting fundamental new ways to deliver value over costs that we really had not encountered at scale before. In 2023, a new set of challenges are unfolding including how to harness generative AI and machine learning - and how these technologies will represent a new level of decision-making for managers to compete. For my money, this book delivers on its promise to act as a roadmap on that journey. Here is one of my favorites passages from page 115: "For digital transformation to succeed, you first must define where it will compete and seek to create value. Without priorities, any DX will become a series of scattered projects that are disconnected from the needs of the business and easily hijacked by the hype of new technologies." We see this issue every day in our client work and I frequently recommend David's book to management teams that want to ensure they get digital transformation right the first time (rather than eventually) as the stakes today have never been higher.