Inspired: How to Create Tech Products Customers Love (Silicon Valley Product Group)

I’m honest, I probably didn’t like the book at the beginning, I thought the author described a role and an organisation that was too black or white. I decided to go ahead and keep reading and this turned out to be one of the best books I’ve ever read. It was truly inspirational although in my opinion it’s more useful for experienced product managers and quite top line level. If you haven’t read it yet, another great book that you can read after this one is “The Lean Product Playbook”. If you liked this, you won’t be disappointed!

Great read by Marty Cagan which covers the entire Product Management area. Whilst a significant amount of the book is focused on the importance of solving customer problems - outcomes over outputs, which is the theme of a lot of product books around, there are 67 chapters covering: > The different growth stages of tech companies, lessons and some really good success stories from Product Managers of Google, Adobe, BBC, Microsoft, Netflix and Apple > The challenges and the reality of being a Product Manager > The different roles of the Product/Agile team, supporting roles and additional leadership roles needed as you scale > Tones of advice about product vision strategy and KPIs > Huge amounts of discovery and transformation techniques > Stakeholder management And it also accurately describes the top reasons for loss of innovation and loss of velocity.

A great read. Marty does a top job of contrasting great product companies practices with the general populace. There are a great number of takeaways. Some things that weren’t addressed in this addition were things like measuring product manager performance; how discovery fits it with larger orgs need for business cases etc (in any detail); how things like stakeholder management is done with many product managers across many products when those stakeholders are the same individuals, or you have multiple stakeholders (eg. VP sales) in multiple geographies. This isn’t a knock on the book, but there are always realities that need to be accounted for. Definitely worth reading for any product manager or product leader. The techniques listed are extremely helpful and the clarity that comes through the first half of the book on org design, objective setting etc is brilliant. Thanks.

Product Management is such a poorly understood and yet essential discipline in software development but Marty and his team are both pioneering and setting the highest possible standards. This book is incredibly well thought through and generous in providing the tools, skills and methods necessary to be a first class Product Manager. It will save you money by enabling you and your organisation to focus on building the right product sooner, a product which your customers will love - and pay for. I first bought the kindle edition then the audible and then got 2 hardback versions to lend out in the office hoping to get everyone on the same page. It is the only book on Product Management that I recommend and I sometimes feel like I'm pushing it onto people but it really is that good.

Enjoyed this book - it's always a good sign when you suddenly become aware that you're near the end of a book and didn't realise where the time had gone! And thats not to say this book is lightweight in content, far from it. It's packed full of insightful gems, and the wisdom of decades of industry experience. It just read so well. As a reader, I never felt a sense of urgency to get to the next chapter, and I think part of that is the way Marty has broken own the material into very small chapters. I like this. And this isn't a book you'll read once and then stick on the bookshelf. You'll keep going back to it. It really is inspired.

Warning - the print quality of this (reasonably expensive) book is absolute trash. I think it may actually be a fake reproduction of the real book from Wiley, as it feels like it's trying to replicate the real thing. - Letters are smudged throughout the book - Things aren't aligned correctly (in comparison to other Wiley books I own) - Glue is overflowing. That being said, the quality of the writing is there. While not super practical focused, it does give an interesting & useful overview of product management and techniques. But kinda ironic, it feels like the printers forgot the book was about customer centricity and quality of work....

I have read every IT book under the sun, and this brilliant book should be mandatory reading for all IT and 'digital' folks. You should consider it THE guide to what products and product management is all about. The chapters are quite short so easy to pick up and put down. Also worth bearing in mind much of the content is available in less structured and older revision on Silicon valley product group website

I've had Inspired for a number of years as a go to resource for tech start-ups I work with. It's a must read for any CEO, and Product Manager, and really your entire C-level team MUST read it. The core message on product/market fit is sooooo important. Faster doesn't make you better, first can sometimes be a thorn in your side. What's the point in being first if you end up tanking because nobody wants your app? Iteration after iteration, testing and testing, getting the product to 'fit'. LOVE this book.

ótimas condições, livro muito bom para quem trabalha com produtos digitais

This book is a must read for anyone in product management. Marty Cagan combines practical advice, real world examples, and clear frameworks that can transform how you approach building products

Obviously smart content by an expert. A must read.

Muhteşem bir kitap, kötü ve özensiz bir teslimat, bembeyaz ciltli kapak siyah kirlerle dolu olarak geldi.

What I like about the book is the way how everything about product management is explained. I would recommend this book for any person who aspire to become a product manager for a tech company. This book easily is worth 5 star rating because it reveals all that you need to know on how great products are being created. To solve customer problems and why it’s important to be in love with the problem rather than the solution.