How long does this hair colour last?

Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine.

Can I use this to cover my grey roots?

Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly

How do I choose the right shade?

We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour.

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L'Oreal Paris Preference Permanent Luminous Hair Dye, 7.23 Dark Rose Gold

Product ID: 57369064

Details

Brand
L'Oreal Paris
Colour
7.23 DARK ROSE
Hair type
normal
Item form
Gel
Material Type Free
Ammonia Free
Material feature
Permanent hair

⏳Up to 9 weeks fade-defying color

💧Non-drip oil-in-gel formula

☀️UV-filter shine protect conditioner

€ 30.51

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Description

🌹 Glow Boldly with Dark Rose Gold – Because Your Hair Deserves the Spotlight

FAST AND EFFICIENT - Ready to rinse in just 25 minutes—because your time is as valuable as your look.
LONG LASTING VIBRANCE - Enjoy up to 9 weeks of rich, fade-defying luminous color that keeps you turning heads.
5 X MORE NOURISHED HAIR - Experience deeply nourished, healthier hair with every use, making your color as vibrant as your lifestyle.
EFFORTLESS APPLICATION - Innovative oil-in-gel texture ensures drip-free, even coverage for a flawless salon-quality finish at home.
NOURISH WHILE YOU COLOR - Includes a shine protect conditioner enriched with Vitamin E and UV-filter to preserve your hair’s silky softness and radiant glow.

L'Oreal Paris Preference Permanent Luminous Hair Dye in 7.23 Dark Rose Gold delivers up to 9 weeks of fade-defying, multidimensional color with high-impact shine. Its innovative oil-in-gel formula offers drip-free, easy application and is ready to rinse in just 25 minutes. The included nourishing shine protect conditioner, enriched with UV-filter and Vitamin E, preserves hair softness and brilliance while providing up to 5x more nourishment. Perfect for professionals seeking a vibrant, long-lasting salon-quality color at home.

Specifications

ASIN	B079VRJQJH
ASIN	B079VRJQJH
Benefits	Hair Coloring
Best Sellers Rank	501 in Beauty ( See Top 100 in Beauty ) 13 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	7.23 DARK ROSE GOLD
Container Type	Box
Country Of Origin	Belgium
Country of origin	Belgium
Customer Reviews	3.9 3.9 out of 5 stars (84)
Customer reviews	3.9 3.9 out of 5 stars (84)
Delivery information	We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout.
Full Cure Time	8 Weeks
Global Trade Identification Number	03600523577293
Guaranteed software updates until	unknown
Hair Color Permanence	Permanent
Hair Type	normal
Item Form	Gel
Item Highlight	Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results
Item Type Name	L'Oréal Paris Preference permanent hair dye, optimal grey hair coverage, fade-defiant hair colour result, blonde hair dye, 7.23 Rose Gold Blonde
Item model number	3600523577293
Language	English
Manufacturer	L'Oréal
Manufacturer	L'Oréal
Manufacturer Contact Information	L'Oréal Paris, London, W6 8AZ
Manufacturer Part Number	3600523577293
Material Features	Permanent hair colour
Material Type Free	Ammonia Free, Peroxide Free
Model Number	3600523577293
Number of Items	1
Package Size Name	Pack of 1
Product Dimensions	9 x 6 x 17 cm; 240 g
Recommended Uses For Product	Hair coloring
Set Name	Preference Complete Set
Suitable Hair Colour	All Hair Colours
Unit Count	250.0 gram

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How is product pricing calculated?+

Our prices include the product cost, international shipping, import duties, customs clearance, and local delivery charges. We handle all customs and import procedures, ensuring there are no hidden fees upon delivery. PRO members receive additional benefits including free shipping.

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€ 30.51

Duties & taxes included

In stock

Sold byAmazon PortugalDelivered byDesertcartCustomer service byDesertcartReturns14 days · 30 with PRO

Buyer Protection · Full refund if your order doesn't arrive as described.

Desertcart purchases this item on your behalf and handles shipping, customs, and support to Portugal.

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TrustScore 4.5 | 7,300+ reviews

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Fast shipping and excellent packaging. The Leatherman tool feels very premium and sturdy.

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