The Unsell: Sales Techniques for The Modern Buyer

Here are three reasons why you should read this book if you're a Sales Leader, a Seller, or simply interested in how selling works.1. Michael gets to the core of what's important to know quickly and elegantly through real examples from his career, which makes this book a very practical guide to selling to modern buyers.2. The underlying theme is what makes humans tick and why that matters when you're in a sales situation. The lessons here are universal and will help you in your career and life even if you do not work in Sales.3. It focuses on what matters in Sales. Empathy for the buyer's situation or problem. What they are trying to solve for and how you can genuinely help them. No gimmicks or "techniques" here. Michael teaches you how you can be yourself and still achieve great personal and team success in sales.It's the best book on Sales I have read in the last 10 years.

Crafting the Sale is a great introduction to sales, making complex concepts accessible to beginners. The book is enriched with practical exercises, enabling readers to apply learned strategies immediately in real-world scenarios.The author’s engaging writing style makes it easy to grasp essential sales principles, and the book provides a balanced mix of theoretical knowledge and actionable strategies, crucial for succeeding in sales. It's pulling from other popular text but also reminding you to stay nimble as a seller.I highly recommend this book to anyone new to sales or those looking to reinforce their foundational knowledge. It’s a concise, practical guide that promises to equip readers with the tools necessary to level up in sales.

Michael Tuso's book is a 'must have' for all in the field of sales and business. Tuso's writing is crisp, accessible and novel for anybody in the business realm, and especially those working sales. Through his many years mentoring those new to sales, he has practical as well as novel advice for those new as well as experienced. Best of all, the book is peppered with real life anecdotes that help press the point, as well as to charm and amuse. Ultimately, whether you work in sales or not, this book can be extremely helpful for just about anyone, since human interactions rely so much on trust, confidence and security. Highly recommended! I finished it in a single reading!

I loved this book! Crafting the Sale is a refreshing, easy-to-read, practical guide to modern selling. It lets you in on the best ways to engage buyers, and I can't wait to apply Michael's takeaways to my sales calls. I will definitely be recommending to all of my friends and colleagues!

In today's world we need a toolkit full of skills to help us thrive in a TOUGH market and this book provides everything you need for your sales toolkit AND MORE.I love the relatable stories and examples and the laughs I got from this book!Whether you work in Sales or not this book has methodologies that anyone could benefit from. Check it out!