

In 1983, Casio launched the shock-resistant G-SHOCK watch. This product breaks the concept of fragile jewelry that must be handled with care. resulted from Casio engineers who wanted to build the world's toughest watch. Using a triple protection design for parts, module, and case, the G-SHOCK makes a revolutionary watch that is unaffected by strong impacts and vibrations. Its practicality was immediately recognized, and its unique appearance embodies functionality gained tremendous popularity and explosive sales in the early 1990s. G-SHOCK continues to evolve and adopts new sensors, solar radio waves technology (see below), and new materials that have improved durability. G-SHOCK has always introduced the latest technology to break the traditional thinking of timepieces, and became Casio's flagship watch product.
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