Events Management: 87 Key Models for Event, Venue and Experience (EVE) Managers

An essential resource packed full of great contemporary models that relate so well to modules students will study at university. There are may management and strategic methods all contextualised and provided with useful discussion. The 'Event Differentiation Model' is one of my favourites.I encourage students on our courses (Event/Tourism/Marketing) to use this as an essential resource book..... I have my own personal copy at home which is regularly used in teaching preparation.

A must for lecturers and students involved in anyway in event management delivery. I have found the book and the models useful from first year university through to post graduate study.This book brings the theoretical underpinning to a very practical topic.A great addition to the library.

The 87 models that have been identified for Event, Venue and Experience Managers provide a go-to resource for students that is exceptionally easy to follow.Furthermore, I highly recommend this book to academics engaged in designing event management courses as it provides an overarching managerial framework model that can underpin the development of a module. I particularly found the section on how to craft exceptional end-to-end customer experiences invaluable.

This book offers 87 key contemporary models that are essential to the event industry. This book is a must for both lecturers and students as the models within will support all facets of management within the event industry. In particular to students - this book will supply you with the key models that will increase your knowledge output, in your lifetime as a student, and beyond!

An amazing, insightful book.