JoannaNaturia Color Permanent Hair Color Cream – Goodness of Milk Proteins and Peach Extracts – Premium-Quality Hair Dye – Provides Soft and Lustrous Hair – Long-Lasting Hair Colors – Nut Brown

Product as described in undamaged packaging.

Amazed when after not paying for postage on such a cheap item it appeared so quickly . This product comes with the standard metal tube of hair dye and a large sachet of developer that you have to mix in a bowl yourself which I haven't done before . Plastic gloves are supplied but no conditioner or colour fixer .However good value and the milk chocolate shade came out slightly darker on my mid brown hair - used to cover greys as well . I left it on 25 mins. It gave even coverage. Would buy again but maybe a shade lighter next time .

I do agree with the previous review, it does tend to fade much faster than previous ones I’ve used before, but I do like the colour, so perhaps make it more permanent please, as stated on the box!!, as two weeks for a permanent colour is not enough. So 3 stars ⭐️ is very generous.

Picture on the box was not the same as the one I ordered but the shade name was correct. You have to mix two ingredients together and then apply to slightly damp hair. It's fairly messy but the application was easy for me. Left the dye on for 40minutes for the more intensive colour. Washing the dye out was easy, I did apply my own conditioner as none is supplied in the box. Although I like how my hair feels it is a million miles away from the colour it is supposed to be. I have a dark auban colour and the box online shows it as a pinkish red. I don't expect the exact shade but somewhere close should be obtainable like other dyes I have used before. I would avoid this product and use one with more of a name behind it.

Worked great, got the desired colour. But it didn’t last as long as I’d like.

It was not written in English but luckily I worked out what to do .It douse not come with an application bottle so you have to provide your own dish and brush.I didn't have a brush so I used a sponge instead.The colour was easy to apply and I was very happy with the results.

It isnt close to being the same colour as advertised

I've used this for 28 years! Very gentle on the scalp, colour shiny and natural, will never change it!