Sponsorship in Marketing: Effective Communication through Sports, Arts and Events 1st Edition

This book is really helpful-- like a reference book on how sponsorship works. It is very different than others that just focus on getting a sponsor or writing a proposal. It would be nice if it included more strategies for using social media with sponsorship, but all in all, this book is a must have for sponsorship seekers wanting to know what brands and companies want.

An outstanding new book on sponsorship which is extremely well researched and compelling. For anyone who needs to know more about how sponsorship is increasingly dominating the marketing mix this is the book......