

💄 Own your glow all day with L'Oreal's Pro-Matte magic!
L'Oreal Paris Infallible Pro-Matte Liquid Foundation in Shell Beige delivers a lightweight, full coverage matte finish that lasts up to 24 hours. Its air-light, creamy texture blends smoothly to conceal imperfections and provide a natural demi-matte look. Suitable for all skin types, this oil-free, cruelty-free foundation is a top-rated beauty essential favored for its long-lasting wear and flawless complexion enhancement.


















| ASIN | B00PFCTSLU |
| Additional Features | Not Tested On Animals |
| Age Range Description | Adult |
| Best Sellers Rank | #2,042 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #25 in Foundation Makeup |
| Brand Name | L'Oreal Paris |
| Color | 102 Shell Beige |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Full |
| Customer Reviews | 4.5 out of 5 stars 25,262 Reviews |
| Finish Types | Matte |
| Global Trade Identification Number | 00071249293003 |
| Item Dimensions | 0.74 x 1.85 x 4.78 inches |
| Item Form | Stick |
| Item Height | 4.78 inches |
| Item Weight | 1.44 ounces |
| Manufacturer | L'Oreal Paris Cosmetics |
| Material Type Free | Oil Free |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Tube |
| Product Benefits | Smoothing |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | Medium |
| Skin Type | All |
| UPC | 071249293003 |
| Unit Count | 1.0 Fluid Ounces |
K**.
My Go-To Foundation for Years – Reliable, Long-Lasting, and Flawless
I’ve been using L'Oréal Infallible 24HR Matte - Liquid Foundation for years, and it’s hands down one of the best drugstore foundations out there. The coverage is buildable—from medium to full—and it blends beautifully without feeling heavy or cakey. It truly lives up to the “long-wear” claim. Whether I’m running errands, at work all day, or going out in the evening, this foundation stays put and keeps my skin looking smooth and even. It handles humidity and long days without sliding off or settling into fine lines. I also love that it comes in a wide range of shades, making it easy to find a perfect match for my skin tone. It gives a natural matte finish that still looks like real skin—not overly flat or dry. Reliable, affordable, and consistently great—this has been a staple in my makeup routine for years, and I’ll keep repurchasing it as long as L'Oréal keeps making it!
S**N
Nice for evenings out
I preferred use this at night. It has a little more coverage looks a little nicer on my skin. It’s long lasting. It’s a decent size and it’s a great value for the money and a nicely matches my skin tone.
T**W
Beautiful all day coverage!
Never tried this foundation. Like the full coverage it has and it does stay on for a very long time. Not heavy, goes on smooth. Is not cakey and has a pretty finish. It's really hard to choose a foundation online, did the best I could with the swatch. I would repurchase but a different shade.
C**H
Great Coverage, but Dries Fast!
I decided to try the L’Oreal Infallible Pro-Matte Foundation (101 Classic Ivory) and overall it really does everything it claims. The coverage is great, it feels lightweight, and it gives a smooth matte finish that lasts throughout the day. My only real complaint is that it dries very quickly, so you have to work fast when blending, even doing in small sections. If you apply it without prepping your skin, it can look a little cakey, but using a moisturizer or even a bit of sweet almond oil beforehand made a big difference and helped it go on much more smoothly. Once I figured that out, the finish looked much nicer and more natural. For the price, it’s a solid foundation and definitely worth trying, I give it 4 stars but I would give it a 4.5 if it were available...
M**N
Flawless
Love this affordable foundation. Flawless base every time. Perfect consistency. Looks amazing. Great for fine lines and wrinkles. I do use a damp beauty blender. I have 2 different shades and mix them to my liking. Will buy again. So natural looking.
J**Y
Satiny Finish, Great Coverage - A Few Pointers
I am the whitest white girl you ever did see. I get this in the lightest shade (ivory) and it's still not a true match / is slightly too dark with a bit of a pink undertone. Why do I keep using it? Because it's the best drugstore foundation I've found overall. Without any foundation on, I have an uneven complexion with redness in my cheeks, chin and the creases of my nostrils. I also have dry skin that can be a bit flaky. If you're in my boat, here's what I do to make this foundation work for me: 1) Wash my face with warm water (no soap), exfoliate gently with a wet washcloth, and rub in a small drop of plain olive oil while my face is still moist, then pat dry with a towel. (Olive oil won't clog your pores, is great for reducing visible inflammation naturally, and contains many antioxidants to fight aging like those 100-year old mediterranean people with perfect skin who use olive oil for everything.) 2) I apply a pea-to-dime sized amount of foundation to the back of my hand. Using a stippling brush (I use the Real Techniques one - cheap, works great, lasts forever without shedding fibers), I dab this onto my cheeks first, then chin, then blend in everywhere else. Some people complain this foundation doesn't spread well / dries too quickly / showcases dry patches, but using this method with olive oil on the skin beforehand, particularly for those of us with dry skin, I believe eliminates those problems. It spreads beautifully and smoothly with olive oil as a barrier to the skin - I wouldn't try putting this directly on my skin type because my skin is too dry. Your mileage may vary. The coverage is really pretty remarkable in my opinion. I require a medium coverage but prefer full-coverage and this is a great solution. It erases my redness and gives me a nice, even tone without maximizing pores or causing breakouts. Speaking of breakouts, it does okay with covering acne, but I'd recommend going over the pimple by putting a tiny dot of foundation on your clean fingertip and tapping it onto the pimple (after the main / full face application) just to ensure it's evenly covered. I sometimes have to reapply this product if I have a particularly long day, but it's the best looking foundation I've worn for a good price so I don't really mind. To me, it's not worth paying 3x as much to only apply once a day with a more premium brand. Before I had kids, I was a runway model for years so I've had every high-dollar foundation out there applied to my face and I STILL think people are nuts for spending so much on trendier foundations. This foundation, when properly applied, does 80% of the job for 30% of the price. That's a trade-off I can live with. The one thing I don't like about it (aside from the lightest shade not being light enough, which is the case with virtually all drugstore foundations) is that it does transfer onto clothing etc. if your face comes into contact with it. Naturally, I really like hugging my husband, but he's taller than me so a hug often results in a powdery "face smear" right around armpit level of his shirts - tooootally annoying. If he's wearing black it can look like he got in a fight with a bag of powdered sugar and lost. So, buyer beware - keep your face away from anything you don't want a ghostly face print on. Overall, this is a great product at an excellent price point and I wouldn't hesitate to recommend it to others.
S**A
STAYS ON ALL DAY
LOVE THIS FOUNDATION, REASONABLE PRICE, IT HAS FULL COVERAGE, MATCHES MY SKIN TONE
B**E
Ehhh
I really wanted to love the L’Oreal Paris Infallible Pro-Matte Liquid Longwear Foundation in Shell Beige, but it ended up being just okay for me. The color match was actually quite nice—Shell Beige blended well with my skin tone and looked natural at first. I also liked the light, non-overpowering smell, which made applying it more pleasant. The makeup quality felt good at first touch, and the packaging has a nice sturdiness to it—it’s easy to toss in a bag without worrying about leaks. Unfortunately, the foundation quality didn’t hold up as well as I hoped. After a few hours, the makeup started to separate, especially around my nose and chin, and the consistency became patchy instead of smooth. I expected more long-lasting coverage for something that’s supposed to be “pro-matte.” It’s not terrible, but it’s not amazing either—definitely a lower star product for me .
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