21L 30-Can Soft Cooler Backpack Bag with Hard Liner, Large Insulated Picnic Lunch Box Soft-Sided for Camping/BBQ/Family Outdoor Activities, Black

I can't recommend this cool bag enough, it's amazing quality and such brilliant value for money. The material is super strong and the bag itself is well designed and is easy to use, especially with it being wearable as a rucksack, it's perfect for walks and family days out. It also has a large 24-30 litre capacity which means it is really spacious and fits a lot of bits in. It is really affective for keeping food and drink cool on hot days, perfect for the Summertime. The amount of storage is really handy as well as having the main bag there are 3 extra pockets, to carry even more stuff in. When worn as a rucksack it is very comfortable and allows you to be hands free, the straps are very strong and sturdy. Overall this is a great product, well worth it's money and does it's job very well. Would highly recommend.

I decided that I should get some more exercise and start walking to the shops. The trouble is carrying heavy shopping bags is not fun. While I'm retired, I'm not yet ready for one of those wheeled shopping bags , so was looking for something of the backpack type. The trouble was that nobody sells a shopping backpack, and after looking around I found this on amazon and it is perfect for this role. The size is great for a few days shopping. it has one large regular rectangular volume, which is great (not lots of fussy small zones) . Its insulated which keeps food cool and also adds some comfort to the wearer. its very lightweight and has a few useful side and rear pockets. It appears to be strong enough to carry a very heavy load, and sometimes its been so heavy it was hard to swing up onto my back in one go, so this is good also. its turned a chore into a pleasure, really pleased with it. It also has a loop so I can hang it on the wall hook when not in use. UPDATE: Well it's more than a year later and this rucksack still is a wonder. I've carried some very heavy loads in it, and if it had started to break, I'd have purchased another without a thought. But it's still in as good condition as when first purchased. It means I get around 5K steps a day I wasn't getting, so it has literally changed my life for the better

This bag is a great size for a picnic for two people, holds 2 full size bottles along with food and snacks. It has handy pockets in the right places, the one inside the lid of the bag worked especially well when leaning against the seat in front of us to hold the stemless double wall metal champagne flutes with lids and straws that I also bought. The only significant downside is that the base of bag is hard and flat and when the backpack is fully loaded this very quickly digs into your lower back and rubs as you walk. Even later in the day when the bag is empty and lighter, the bag has by then rubbed sufficiently and is really uncomfortable. I probably walked about 10km over the course of the day out and the bag was not ideal, the following day my spine was tender where the bag had rubbed. It’s a shame as it’s a great bad as long as you don’t have to walk too far with it.

This is a really good cool bag - in terms of value for money it feels great. I really like the 'bag' design and it doesn't compromise the insulation which is obviously important. I've bought a couple of cheap cool bags and decided to just buy a proper one for a recent camping trip, and this did the job perfectly. Really good size, and worked well.

Brilliant cooler bag. Excellent for days out. Excellent capacity and sturdy. Keeps everything cold for hours with ice packs in. Use it for loads of different purposes. Easy to carry with straps for backpack.

Very happy although have only used once so far! This is light, easy to carry & comfortable, kept everything cool, and then folds up flat for storage.

Nice cool bag , room enough for beers and some other refreshments and can be carried like a back pack too so for local festivals in summertime it is a must have item. bought with the cool blocks which i can freeze and re use multiple times it makes sense to get one of these.

This is the best thing I bought in 2025!!