- Permanent Hair Dye - 4.0 Brown - 100% Gray Coverage, Long-Lasting Natural hair Color - Ammonia & Paraben-Free, Vegan and Plant-Infused Formula (Pack of 1)

The best hair color I have ever used. I have gotten so many compliments on the natural and rich color and total coverage I got from this great hair color. Covered all my gray and has outlasted all other hair coloring. I already bought it again. Highly recommend. It has no strong or bad smell. I love it so much!

I liked that it’s from Denmark. I don’t know why but I figured it may be less harsh as the ones I previously used. And it was! I loved the consistency and the smell is pleasant. I especially loved the after treatment. It’s not just a white conditioner, it was a blue more liquid treatment that formed a great lather and left my hair feeling great. I added my own keratin leave in conditioner to add a little extra treatment which I always do after coloring. I really recommend this product. I’m very pleased with the results.

My hair looked Exactly the same after using. My Grey's turned white, not blond. The color formula was clay Grey when applying. This product is GARBAGE. I DO NOT RECOMMEND.

I’m a 56 year old African American and if I let the gray come in, there’s a lot of it. This dye covered all of the gray and left a nice shine. The formula is whiteish when applied ( which made me and my beautician a little nervous), but eventually it turned to black. Will definitely buy again.

I'm a basket-case health nut regarding food (I eat only organics) and also household stuff. However, my beauty products have always been a toxic chemical dump; I don't use many, but it's hard to get good performance out of some organic products, and vanity takes over. So, I have exposed myself to years of drugstore-bought hair color, with the smell, discomfort, and carcinogens galore. Which was always horrible for my lupus and psoriasis conditions, and has finally become intolerable. I had it colored at a salon, but their product felt and looked the same, just cost more. Sooo, yes, this still has some chemicals, since it IS permanent hair color! However, it's what it does NOT have that makes it a better choice. Because of that, it truly does not burn or itch my sensitive scalp (I was shocked at the huge difference). It also barely smells, and there were none of the sharp and lingering fumes or any nasal assault like I'm used to. It was easy to apply using the included plastic bottle, and similar in consistency to the brand I've used for years. I was coloring after a long period off, so I processed for 30 minutes - I have stubborn grays and too many of them. Okay, so why just four stars? The same reason with so many hair dyes, BAD color charts! This was called "cocoa" brown, but I'd have named it "dark chocolate" ! I'm attaching a photo. The pictures on the box are lighter, of course. Next time (and I will buy it again!), I'll go lighter for sure. I'm not going to freak out about it; I need a cut next week so can have it highlighted. Or I might "soap cap" tomorrow with Nexxus Therape shampoo, which I've done with mild success before. Also, before I bought this, I read a review about hair feeling coarse/like straw after, but I only noticed that when rinsing the color-guard conditioner out. I used too much - a little goes a long way! That tiny foil packet is meant for more than one use, oops. Anyway, after blow drying on medium heat I had soft hair, with unbelievable SHINE, which my other color never produced. So, my only negative is color reliability, and I've had that problem when trying to switch brands before. Just order one shade lighter than you think you need FOR SURE! YES, I WILL BE BUYING THIS AGAIN

Best hair color! Colors my stubborn grays & long-lasting. I have used their salon hair color with my stylist & been using this at home with excellent results. I’m sensitive & this product doesn’t bother me. I won’t use any other brands.

In my experience, it does not cover the gray. Otherwise, I am satisfied with the color.

The platinum blonde is a very beautiful hair colour in a safe, ammonia free mix. I love how it looks after the treatment. During the process I’m so grateful to the Naturigin company for making a product that doesn’t smell bad or burn my scalp like every other hair colour I've tried. Highly recommended! ❤️

Mi è piaciuto molto questo prodotto, che non è testato sugli animali: non cola ed è efficacissimo sulle ricrescite e sui capelli bianchi. Lo shampoo finale ha una gradevolissima profumazione che ricorda un' acqua di profumo.

Beyaz saçları asla ve kat'a boyamıyor.

Es gibt jetzt eine neue Rezeptur, und meine Frau sagt, die Farbe sei noch besser. Sie riecht fast gar nicht. Sie sieht wunderschön aus.

Me convient parfaitement, la couleur dure plus longtemps que les autres marques connues sur le marché , n'agresse pas les cheveux et donne un éclat superbe

Good