is this shampoo purple in color?

No it is a translucent white color.

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Hydrate Color Wellness Shampoo - Shampoo for Color Treated Hair and Fights Fade - Sulfate Free + Gentle Cleansing Hair Care (33.8 oz)

Product ID: 163042030

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🌈Preserves vibrant color

🌿100% vegan & sulfate-free

💧Deep hydration boost

Description

🌟 Keep your color poppin’ and your hair hydrated—because your glow deserves the best!

ECO FRIENDLY CRUELTY FREE - Feel good about your hair care with a 100% vegan, paraben-free, and sustainable formula.
GENTLE SULFATE FREE FORMULA - Cleanses delicately while protecting hair’s natural moisture balance.
SALON GRADE COLOR PROTECTION - Locks in radiant color from root to tip, keeping your hair salon-fresh longer.
ADVANCED SURFACTANT TECHNOLOGY - Revitalizes and extends color vibrancy without fading or discoloration.
HYDRATING VEGAN VITAMIN COMPLEX - Infused with plant-based vitamins that nourish and moisturize all day.

Malibu C Hydrate Color Wellness Shampoo is a 33.8 oz sulfate-free, vegan shampoo designed specifically for color-treated hair. It combines a moisturizing vitamin complex with multifunctional surfactant technology to protect and extend hair color vibrancy while delivering deep hydration. This eco-conscious formula is cruelty-free, paraben-free, and gentle enough for daily use, ensuring your hair stays healthy, nourished, and salon-fresh between visits.

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