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Clairol Natural Instincts Demi-Permanent Hair Dye offers a vegan, zero ammonia formula that conditions while providing rich, vibrant color. With a quick 20-minute application and 37 shades to choose from, it's the perfect choice for anyone looking to enhance their look without the commitment.

E**R
Beautiful, True-to-Box Color
I was really happy with this hair color—it matched the shade on the box very closely and gave me a result I loved. The formula was easy to mix and apply, and even with my hair being below my shoulders, there was just the right amount of product. It also lasted a good amount of time before fading.The only drawback for me is personal—I have sensitive skin, and coloring my hair tends to irritate my scalp. Because of that, I may need to look for something gentler in the future. Otherwise, this is a fantastic option if you want a reliable, true-to-color demi-permanent dye.
E**A
Great Hair Dye!
I recently tried Clairol Natural Instincts Semi-Permanent Hair Dye in the shade 4RV Dark Burgundy, and I couldn't be happier with the results! This product is a game-changer for anyone looking to add a rich, vibrant color to their hair without the commitment of permanent dye.The application process was straightforward and user-friendly. The included instructions were clear, and the creamy formula glided on smoothly, ensuring even coverage. I appreciated that it has a pleasant scent, which is a big plus compared to other dyes I've used in the past. The 4RV Dark Burgundy color is stunning! It delivered a deep, rich hue that beautifully enhanced my natural color. The shade is perfect for fall, providing that gorgeous, warm undertone that stands out in a subtle yet striking way. I've received numerous compliments since dyeing my hair!Ialso appreciate that Clairol Natural Instincts contains no ammonia and is infused with natural ingredients like aloe and coconut oil. It left my hair feeling soft and healthy rather than dry or damaged, which can often be a concern with hair dyes.Overall, Clairol Natural Instincts 4RV Dark Burgundy is an excellent choice for anyone wanting to experiment with color while keeping hair health in mind. It's affordable, easy to use, and delivers beautiful results. I highly recommend it to anyone looking to refresh their look without the commitment of a permanent dye. This product has definitely earned a permanent spot in my beauty routine!With its vibrant color payoff and nourishing formula, this dye is a must-try for anyone looking to elevate their hair game!
L**S
Great bright red color for blondes
This is great hair color but this color is more reddish than appears if your hair is a light color. For more brownish color go with golden light brown. It has perfect mount iof auburn red mix that looks more natural. .but if bright red is your color it must be blonde ir grey to take that color . I mix this color thought with light golden brown to get auburn high lights. Mix half and half of each tube's and tighten lids fir next time.
L**Y
Weird staining
I dyed my hair red for years but had to stop due to damage. Found this “Demi permanent” and decided to go back. My hair doesn’t feel damaged, the color turned out well, and doesn’t seem to be fading super quick. But the staining of this dye is very weird. It stained my tub when I rinsed it out, luckily a couple rounds of Clorox bleach spray got it out. Rinsing it also stained my hands and nail polish. The gloves included are giant and awful, when I did touchups I used kitchen gloves instead, and it was 1000x better.Overall, the dye was good for my hair, but I wouldn’t use again without bleach handy, and might wear gloves to rinse it out.
R**E
Great hair color that doesn't ruin your hair
I've used this for a few decades, and it never disappoints. The coloring isn't harsh on the hair, and the red coloring always gets me compliments. Hairdressers never complain about it hurting my hair, and the many years of use stand the test of time. In the last year, I have found I need to wash the main color out a bit more before using the conditioner to keep it from feeling a bit greasy, but good rinsing helps this.
S**O
Beautiful Color and Easy to Apply
I really love this color, it’s beautiful! I mixed it with a light brown and it gave me such a gorgeous shade. It leaves my hair feeling soft and hydrated, and it’s super easy to apply
B**B
What happened?
I'm a long time Natural Instincts user and my go-to was 7RG/15GR.After the reformulation i noticed that the only reds that were offered were darker than what i had been using. There was an option for Rose Gold, which i tried and it looked absolutely horrible. It was ashy and unattractive, and it left my hair dry and frizzy.So i stockpiled! I searched high and low for the old formula and became willing to pay more per box because i thought surely Clairol would read the reviews, see the error of their ways, and correct their new formula.Sadly i was very wrong. Fast forward 3-4 years and i'm down to my last two boxes of the old version. In a desperate move i tried 6RR yesterday. It was a huge mistake. The new formula is drippy and smells awful. It once again left my hair dry and sad. But the worst part is the color. Oh! The color...Instead of my copper red tone that closely matches my regular hair color i've got violet hair on the roots and the ends. Call it user error for my own dye job but i have been doing this a long time and never encountered a disaster like this. It's atrocious. I'm actually embarrassed about how bad it is.Long story short: I can't fool myself anymore! I have to divorce Clairol. They just don't have the redheads covered (pun intended). They may think their old 15GR formula didn't sell well, but as another reviewer pointed out it was because the "dye" hard fans were buying it up in bulk when we could find it.Attaching two photos to show what i had before and what i got yesterday (appropriately labeled happiness and sadness).
P**L
NOT a NATURAL redhead color
I love natural instincts cuz if I'm too poor or lazy to redo it I don't get roots! And it's gentle and the conditioner in it is awesome (hey Clairol, you should sell that separately!) That being said, and I realize all hair is different and no I didn't do a strand test, but I expected a more natural looking redhead color. I got BURGUNDY. At least for the first week or two. NOT what I was going for. So...beware...do the strand test.
Trustpilot
2 weeks ago
2 months ago