The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)

If you are involved in content marketing or creating content, this is an essential book for you. There are a lot of books out there about content marketing but nearly all of them omit one important part of content development: How to generate content topics and ideas.This book assumes that you already know what content marketing is and why it is important for you to do. If you are not already sold on content marketing, you probably should start with a different book. Most of the other books tell you to develop content on a regular basis and be consistent. That can be a problem if you don't know what content to develop. That's where this book comes in.It provides several practical ways to generate ideas to use as the basis for your marketing or content program. They are all ways that you might not think of on your own but after you read about each technique, you'll think it makes a lot of sense and will be well worth doing.The book itself is easy to read because it is written in a newspaper style of writing. It is well-organized. You can read it all the way through or you can read a section at a time and use the ideas as they are presented.If you want to learn about content marketing and content creation, this book should be a book you read. It is well worth the time you'll spend with it.

Professor Deziel taught this class as a 1-credit intensive at City College, and her book "The Content Fuel Framework" was the textbook. This book was amazing in its ability to clearly rollout a plan for anyone, whether you consider yourself a creative or not, to come up with a tremendous amount of content ideas in a relatively short amount of time. This solves for the never-ending problem, "Where is my next idea going to come from?" Coming up with new content is a beast that will never be satisfied, but this framework makes the job more possible to achieve. I also really liked how this framework can serve as a springboard for group brainstorming quite easily. Getting a dozen different brains that work differently in a room together to come up with ideas is never an easy task, but the Content Fuel Framework almost gamifies the process and makes it so much more fun. (Think colored post it notes, 10-sided dice, racing against the clock...) This is a great read and well worth your time. Super bonus if you can get in on one of Professor Deziel's classes or lectures and hear it from the source.

3️⃣ Takeaways:1) Content = Focus (the message) + Format (the medium the content is delivered through)2) Always start with the focus or message of the content. And then figure out the best format to convey that message.3) There are only so many different ways to create content. The more understanding you have around the possibilities, the easier it will be for you to create content.2️⃣ Quotes:1) "When we start with a format instead of a focus, we are assuming that how we say something is more important than what we say. And that is simply not true."2) "The purpose of the Content Fuel Framework is to create a system for thinking about content ideas, so that we can train our brains to think bigger and explore more possibilities, giving us more diversity to choose from when moving from idea to action."1️⃣ Question:1) How can you put more emphasis on the focus/message of your content and not get so caught up in the format?

I first met Melanie in a digital marketing class at Drexel University and her presentation blew me away, super professional and inspirational. When I found out she had written a book, I had to get it. I'm so glad I did, because as an entrepreneur I struggle a lot when creating valuable content for my brand, not only because it honestly is very time consuming; but also, because I'm a professional overthinker haha. However, after finishing this book I feel a LOT more confident and already gave me thousands of ideas. I will always go back to it, it will become my content Bible :) Thank you Melanie!

I wasn't sure what to expect, most books about idea generation fall flat in my experience. Normally you can take away 1 or 2 new tips. The structured approach described in this book is very pragmatic and usable. Well worth the read.

Creators block is real and can be crippling to even the most experienced content producers. This framework has useful and valuable starting points that translate across all forms of media. The format of the book lends itself to reading in short spurts if you are pressed for time, or just want to take the time to take thorough notes if your schedule allows.Not only did this book teach me some much needed new tricks, but it also reinforced some of the better habits I have developed over my many years of blogging and podcasting. Education never stops no matter how many years you have been in the game. Whether you are a young content producer looking for a way to get started, or a seasoned vet who has hit the wall trying to keep up with a hungry public, this book has what you need to contribute to the game that is Internet content.

I’m so happy this book exists. It’s particularly actionable and distinct from other marketing books available due to its streamlined focus on how to generate impactful story ideas, which is a problem many of us have experienced first hand. I envision freelancers, writers, business owners, marketers, PR folks, and communications professionals using the book as an ongoing resource on how to develop a long list of topic ideas to suit their needs. What I found most useful was the framework Melanie presented as the primary focus of the book as it demystifies the process of coming up with a relevant story and makes it easy for anyone to get creative about what themes would likely resonate with their customers. This is a solid addition to your 2020 reading list!

This book is essentially a very practical methodology that you apply immediately. I read it in a single sitting (it's quite funny in places too) and thought up loads of ideas as I was going through it. Recommended.

A practical and straight-forward framework that everyone can benefit from using, even experienced journalists like those in our team! Thanks for sharing your wisdom Melanie!

Melanie Deziel’s book, The Content Fuel Framework, offers a phenomenal framework for content generation, but its real value lies in its user friendly approach. The book features unambiguous titles for chapters and subheadings, as well as accessible vocabulary, augmenting its value.The proposed framework is useful for those creating or categorizing content. Broken down into ten focuses, ten formats, a handful of multipliers and other useful content creation tips, Deziel’s book serves as an essential resource in any creator’s library.

I learned a lot from the book. I will be rereading it to pick up a lot of things that I missed. An exceptional guidebook to hone and better ones writhing skills

Easy to read.Full of never-ending content ideas.Highly recommend if you're struggling to create content, or are unsure of where to start with topics and platforms.