NaturtintPermanent Hair Color 5R Fire Red (Pack of 1), Ammonia Free, Vegan, Cruelty Free, up to 100% Gray Coverage, Long Lasting Results

Less chemical smell than other brands and color actually looks similar to box.

By far the best i ever used, love the way my hair looks and feels right now!!!

Just an FYI for anyone reading that I unfortunately received a thyroid cancer diagnosis after years of using this hair dye. I'm a very healthy eater. Always organic. I do not eat anything fried or greasy and have not drank soda since a decade ago. Despite doing my best with eating I did dye my hair red for 5 years with this hair dye. Recently went for a checkup and they said I have a giant mass on my thyroid and its malignant. After reading the ingredients on this bottle I realized I've been putting PPD on my scalp for years. These are carcinogens that help grow cancer. So its my own damn fault for choosing this hair dye. But this company lies about it being "natural". If you want cancer then keep using this hair dye. You may eventually get it.

Color is nice and I love they are vegan/cf I also like that they have their own shampoo/conditioner and cc cream contained so your hair doesn't feel like you just dyed it. It did wash out way faster than the last brand I was using though. Will try again with a different color to see if that might work better

I actually was given this hair color from a co-worker who ordered the wrong color for his wife. I am always up for a new shade of red, so I said why not! I like to go as little darker in the winter and this shade is an amazing shade of auburn. The color is actually a gel as advertised, so no drips! Easy to apply and easy to rinse out. Haven't had it too long, so I will monitor the fade. I will order a few different shades too!

I didn't get even a hint of red. Not sure why not.

I wasted my money on this product. I have locs and I don't use chemical based dye so tried this product. I purposely ordered fire red because I knew this product wouldn't be as potent on my hair type and texture but I did expect some type of burgundy. Instead, it dyed minimally and also caused extreme shedding of my locs! Thankfully, a professional did my dye and will treat my hair 2 days after this dye to stop my hair from coming out! I am requesting requesting refund of this product!

This product promised me red hair, but as you can see, I'm still a dark brunette. I am disappointed.

La tinta è arrivata un po' in ritardo, ma il venditore è stato molto gentile nell'assistermi. Un po' più scura di come la immaginavo, sul mio castano scuro è venuto fuori un rosso mogano, brillante alla luce del sole. Mi piace.

after hesitating trying this due to negative reviews elsewhere, I must say I am extremely pleased with this dye. I had used henna previously and just to be on the safe side waited for 8 weeks before using this over the top.I had no issues and the colour is amazing. my hair feels really soft and manageable.its easy to use and there is no horrible smell afterwards.will definitely use this from now on,

danke für die tolle schnelle bestellung - hab es noch nicht probiert, aber sieht gut aus, ich freue mich darauf

No longer use this product but was okay at the time.

Love the richness of the colour, just don't leave it on too long if you don't want to go Auburn. Might be worth pre lightening for a more vivid colour, if like mine your hair still has the winter blues :/