Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website (IBM Press)

Search engine marketing -- both paid and organic -- is an ever-changing field. And just when you think you've got it figured out, Google goes and changes the rules on you. Happily Hunt and Moran's "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Website" provides the right mix of search engine marketing fundamentals, strategic insights, and practical knowledge to help you think about how to make search work for your business, no matter what changes Google makes.Beginning search engine marketers will appreciate the easy, conversational style and straightforward explanations, while more advanced practitioners will find new insights into how to increase the value of their search marketing efforts for their businesses. A great read and highly recommended.

I've had to read this book for a class I'm taking through UC-Irvine for a professional accreditation in SEO. Granted, it helps that I have a background in SEO/SEM already, but I think that, along with the principles that are discussed in this book, it's the Opportunity Worksheets, forecasting help and websites/tools to use that have really helped in a practical sense. I don't think that SEO/SEM are necessarily easy to understand, but the authors certainly offer a lot of examples and practical, real-world advice to help a business get started on their strategy. Highly recommended for small business owners & aspiring SEM's.

Could use better referencing and phrasing. Terminology seems a bit thick to consume and apply.

Bought this book since it was required for a university class. It was marked as being in Used Very Good but it might as well have been in Like New condition!! Totally happy with my purchase, there is virtually nothing wrong with it. No writing, no marks, no highlighting, no tears! Only "imperfection is the bottom right corners have a crease bit its okay since its small and doesn't affect readability!

It covers a lot of the search engine marketing areas, however, in a very dry and unnecessary lengthy manner. Very boring to read through, the samples this book uses are also terrible.

It's hard to write an SEO book because things get outdated very quickly (thanks Google!). Bill Hunt has been around as long as I can remember, and I've seen him speak on enterprise SEO (which I particularly enjoyed since we have a similar background). This is an author you definitely can count on. Absolutely legit. I enjoyed my read.

This book is loaded with great information. I read the second edition years ago and it was terrific. I was teaching digital marketing at the time and I had it on the recommended reading list. This new edition has been seriously updated, so even if you read the earlier editions, you should read this one. It really is a must read for anyone who wants to understand SEM and SEO - or needs to update their knowledge.

A comprehensive reference book on SEM. MIke Moran presents the content in a manner that makes the info easy to understand. This book is a great investment for marketing leaders who need to understand SEM from the inside out.

very basic information and with a lot of repeated information across the chapter. stretched 100-page info to 400+ pages. not happy with the content.

New book arrived in very good condition.Very good information for marketing.My first real step into S.E.M. so nothing to compare with yet.Very Happy Thanks.