Decoding the Why: How Behavioral Science is Driving the Next Generation of Product Design

Nate does a wonderful job of laying out the basics along with a tremendous list of resources. This is the book you want to start with if you are interested in Behavioral Science and Economics.

Building better products begins with a deeper understanding of human behavior. Andorsky effectively ties psychological insights to practical tech examples, introducing key concepts that you can use, then showing how and where they have worked when integrated into product design.

I’m not a product designer or builder, but I believe these methodologies and tactics can be applied to any type of business model. Well done Nate, I’m inspired to approach our service offering through a different lens.

Would recommend it to anyone active in ux or CX domains. I guess strong storytelling makes the book so interesting. I will borrow a few stories for my own CX collection.

It just makes sense .. !!

As a Lead Behavioral Scientist in my organization, I found Nate's book full of practical tech examples that I can share with my CX team to illustrate the value of infusing psychological insights into product design. I highly recommend this book to anyone working in product, design, research, strategy - and especially behavioral scientists who are looking for ideas/storytelling to aid them as they implement BeSci at their organizations!

Decoding the Why by Nate Andorsky is an informative, yet relatable book that explores the science and psychology behind what drives us to do what we do and how to use these insights to design amazing products. This book will challenge you to think differently about innovation, yourself and the world around you.

This book has nothing new except copy quote from Thinking Fast and Slow by Daniel Kahnman