Joico Defy Damage Protective Shampoo | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine

Bought it because my hairstylist used it (she usually uses a different brand of shampoo for color-treated hair) and I loved the smell. Then over the next couple days I loved how clean and soft my hair was. This shampoo is worth the cost - unlike other shampoos for color-treated hair, it does NOT make my fine hair so soft that I can’t do anything with it. It also lathers up very nicely and rinses well. My hair is just above the shoulders (and fine, but there’s a good amount of hair) and I need only a quarter-size portion tops for a rich lather that covers the whole head and back of the neck. So glad I decided to buy this!

I’ve been using this brand for almost a year, primarily another color- protect shampoo along with the blonde life purple shampoo. The winter and hard well water has made my hair very dry, and probably from using the purple shampoo, too. I bought this to repair it, and I’m impressed after just 4 washes. My hair isn’t frizzy, brittle, or so dry and for the first time in years it’s incredibly soft and has volume. I have baby fine, dirty blonde hair that’s greying, so I use a filtered shower head. I’m very happy with the transformation in such a short time, and will now only use the purple shampoo once a week as needed.

Absolutely love this product! I’ve been swimming a lot this summer and this has definitely revived my hair from all of the chlorine! Definitely purchasing again!

This is my preferred shampoo. I don’t deal with frizz too much but I feel like this helps anyway. It lathers well, I like the scent, and it doesn’t give me dandruff, which I find tends to happen when I use any shampoo labeled as “moisturizing”.I usually try to try new shampoos but I returned to this one because it is reliable for me.

This is the best shampoo I have ever used in my life!I used to work at a beauty salon and my coworker suggested I try this brand and OH MY GAWD! I loved it immediately!You can’t feel the difference while you rinse out the shampoo and that’s just the shampoo!The conditioner followed up after this shampoo?! Forget about it!DELICIOUS!

Love this brand and their products in general they work wonders for my hair however it came frozen but they spent the night in the delivery truck so they froze and kind of exploded and I had to thaw them in warm water it did work it smelled normal and the texture was fine so it getting frozen didn’t ruin it and I was able to use but yeah that kind of sucked but worth it also the price is sooo expensive but it is a good product

This shampoo is very good. The smell is wonderful. It has a nice, clean scent and helps maintain my color treated hair.

I have been using this for years now. Love it and love how it makes my hair soft.