NOW Foods Sports Nutrition, Whey Protein Isolate, 25 G With BCAAs, Creamy Chocolate Powder, 5-Pound

Now is a fantastic organization that started locally to me (Chicagoland area). I usually get Optimum Nutrition (ON) but started reading ingredients of ON vs Now and some other major brands and decided to give Now Whey Isolate a shot. I have used there pea protein and rice protein but never whey. They sell Now supplements at stores locally to me called Fruitful Yield which are just fantastic. The Whey Isolate is not as sweet as ON but I don’t need super sweet. If I want chocolate milk I’ll make chocolate milk. This protein mixes very well with a spoon in a glass or water. About the same as ON. Both companies are local to me so they have been around for years but ON does private labeling for local gyms so it’s all over the place. Now appears to be a higher quality product and their supplements are great quality too. I have taken Now Men’s Sport Multi Vitamins for years. This prices of this high level protein is more affordable than other top reviewed Whey Isolate protein on the market and less added fillers. Now Whey Isolate is my new go to. The taste is just fine. I chug it right down anyway. I don’t want ti call it bland, it’s simply just not as sweet as ON. I’m not looking to sip and savor my post workout protein. As stated it mixes in water easily and that’s a high priority aside from it being quality and not filled with a bunch of other crap. You get more for your money. Give it a try.

This (5lb version) is probably the best protein powder I've come across in terms of taste, consistency, and nutrition profile. One of the main things most people overlook is cholesterol content for protein powder. This is typically pretty high on most other products. However, this NOW Whey Protein Isolate mix has very low cholesterol compared to most brands yet it delivers a pretty high protein amount. The only thing I would change about this is the scooper that comes with it is HUGE! I cannot use it unless I'm dumping powder into a blender. For normal glasses or blender bottles it's just too big. I get the idea that all you need is ONE scoop with that big scooper but it makes a mess. Update (10/29/15): Do not, I repeat DO NOT, get the 6lb "version" of this product. Stick to the 5lb version. I recently saw a 6lb option which was actually cheaper than the 5lb option so it was a no brainer to order it. After I got the 6lb version in the mail I opened it without thinking twice after a work out and noticed right away something was off--there were little crystal like pieces in there that look almost like kosher salt. I thought maybe they slightly changed their formula up, no biggie. Then after mixing it up and drinking it I realized that this was a TOTALLY different product than then 5lb version. I was disgusted by the taste. Confused, I looked at the nutrition profile: the first thing that jumped out at me was the HIGH cholesterol content (20% daily value vs 2% in the 5lb version)!! Not only that, it had more calories, more fat, and LESS protein. What the heck is going on here NOW foods? How can you sell two different formulations with the same name and virtually the same container? Also Amazon, you cannot sell the 6lb (and the 2lb) version under the same product listing--Its a different product! I still give the 5lb version of this product 5 stars...the 6lb version I give 0 stars.

The taste is not that great, but it is nutritionally sound with only 5 mg of cholesterol per serving, very low fat high protein with a lot of muscle building leucine.

Great taste, mixability, potency, ingredients, and decent price. Been using for over a year with no complaints.

I used this brand years ago and didn't have any complaints - I thought it was good but was just getting expensive. So I had been using other product but decided to give the Creamy Chocolate a shot when I saw the price was competitive. I'm so SORRY that I did, because the taste of this is SO BAD that I can hardly get it down (and I can eat just about anything without complaining). The flavor should be called "Bland Chocolate with Dish Soap Aftertaste" because that's exactly how it tastes. If Amazon allowed returns on these it would definitely be going back. I feel like I just flushed $55 down the toilet. Very sad.

Great ingredients, but don’t expect much taste I’ve been a huge fan of NOW Foods for years—most of the supplements I take are from them unless I catch an unbeatable deal on another reputable brand. I’ve been into fitness my entire life and have tried more whey isolates than I can count (mostly chocolate flavors). This protein has an excellent ingredient profile, mixes well, and—like all NOW products—delivers solid quality at a fair price. The big drawback is the flavor: the chocolate has little to no taste. I was hoping it could replace my current favorite (Transparent Labs), but unfortunately it doesn’t compare in that department. If taste is your top priority, I can’t recommend this one. But if you care more about clean ingredients, value, and maybe plan to blend it with another stronger-tasting protein, it’s a great buy for the money. I don’t leave many reviews, but I know how hard people work for their money. Hopefully this helps someone make the right choice before buying.

It's very had to find kosher supplements so I was ecstatic when I found this one. It's got great protein content for the amount of calories per scoop. It mixes very well in water with no clumps and tastes delicious. I highly recommend this product for those that are looking for a kosher protein powder that's reasonably priced.

Maybe the best protein powder I've tried. I can have gastrointestinal issues with other protein powders, but this one has no problems, even with multiple scoops at a time. The flavor is mild and the protein mixes well, so it goes down easy. I give this a top recommendation.

WPIらしく味は薄め。薄味と言えど、最近のプロテインの味が昔と比べ美味しくなっているだけで、昔のプロテインのチョコ味はこんな感じだったなという味である。

飲んだ後に鼻から抜ける匂いがシャボン液のような石鹸水のような・・・ 何なんでしょうか、この匂い オススメできませんし、私はもう買いません