Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product

Great book for marketing and learning more about direct response marketing. Also discusses the importance of creativity in the process:

If you want to learn about the infomercial industry or how to build a brand name, this book is invaluable! The authors take you on a tour of how they built enduring brand names for the George Foreman® Grill, Sonicare®, OxiClean®, and other leading brands. They show you how important it is to be the leader in your market category, and share a strategy to get there with your product even when your market seems saturated.The book explains how marketing your product with an infomercial works, and how that business changes when you move your product into national retail chains. The book gives you a priceless strategy to minimize the impact your retail sales have on your infomercial sales.There are only a handful of good books on the infomercial industry, but most of the others seem dated. Buy Now explains how the infomercial industry has changed since 1998, and also the impact that 9/11 had. The book also gives you an exciting vision of where the industry is going in the next few years as the internet gets connected to everyone's living room TV!Any business person will learn from and appreciate the lessons and wisdom that jump off the pages of this book. If you don't currently have a product suitable for an infomercial, this book may inspire you to develop or find one. (When done right, with the right product, your sales figures may reach hundreds of millions - that's a lot of `inspiration'.) If you already have or sell a product that might be right for an infomercial, you especially need to read this book.All I can say is BUY (this book) NOW so that tomorrow you can help your customers to Buy (more of YOUR PRODUCTS) Now!

This book was a let down. I feel like it is best suited as an introduction to direct response marketing.The marketing lessons are really surface level; explaining USP'S and 'show the product in action' kinda stuff. Cesari's claim to fame was infomercials. I do believe that the principles of successful infomercial spots can be transferred to media like youtube and facebook. This book just doesn't delve into the nitty gritty like I was expecting.Not doubting the authors' expertise. This book is just more of a marketing memoir. Detailed stories of Billie Mays with OxiClean and George Foreman with the grills. Reminds me of Joe Sugarman's Marketing Secrets of a Mail Order Maverick.

This book is highly recommended for anyone who is interested in direct marketing. Rick Cesario provides an honest and informative approach to the ins and outs of creating a persuasive marketing campaign that works. It is written in a style that makes it very hard to put down. One of the best business books I’ve read in while – a must for entrepreneurs.

I went to a seminar with one of the authors of this book, Ron Lynch. To sum it up, what he spoke about was the most useful, thought provoking, and $ making time I may have ever spent. Really! So I bought this book and it has/is redefining and improving my business. This book is time well spent for any Business Owner, Entrepreneur, or CEO.

This book is super valuable for anyone thinking of a direct television commercial. It has great case histories and solid explanations.

love this book and it tells why customer buy, by getting them to love your product

I love this Book !!!If you are in Sales or marketing, own or run a business, you must read it.

Ich habe mehr erwartet. Viel Bla Bla und wenig Inhalt für eine Implementierung. Schade... die Erwartungen waren hoch. Aber leider enttäuscht.