HOW TO GET DOCTORS ADDICTED TO YOUR BRAND - 13 UNSHAKABLE LAWS OF PHARMA BRANDING

Excellent, having good insight on Pharma Brand Building.

Great content

This is an excellent and comprehensive compilation of the practical steps needed for successful branding in the Indian Pharmaceutical scenario. Most of our knowledge in this field comes from the robust principles of FMCG Marketing. For decades , I have been on the lookout for a book which addresses the peculiar needs of the Indian Pharmaceutical scenario. Finally, I found it.This masterpiece by Prof. Vivek Hattangadi, is a must read for every Pharmaceutical Marketing person in India. Hats off Professor for penning this wonderful masterpiece