More Words That Sell Paperback – June 26, 2003

The first volume, "Word That Sell" was a good tool for copywriters: words and phrases to jog the mind, spark an idea, bring inspiration when your muse failed. This second volume, "More Words That Sell" focuses on narrower avenues, niches as the author puts it. I think it is this narrowness of focus that makes this volume less exciting than the first. But it is still very useful. This time round, author Richard Bayan seemed a bit less inspired in his selection. For example, one of the sections, "Magic Response Words" urges the reader to memorize the list, but the words hardly seem worth the effort: free. Save, savings, discount, gift, special offer, value and so on". The author's commentary also seems a bit forced: "Notice that the words on this list appeal directly to the reader's elemental needs: a bargain, a fleeting opportunity, the urge to belong, the urge to possess, the pursuit of happiness, and the avoidance of pain". I think that's laying it on a bit thick. A few of the sections verge on the hilarious, such as "Online Marketing Services", where the author opines that "Web commerce is here to stay". Even in 2004, when this book was published, that was a certainty. It is clear that the author was not himself fully versed in web marketing as he mixes words and phrases that essentially form a spammer's mini-dictionary. I laughed at the chapter entitled "Sexy Words" where the author advises "[t]he key is to use the scintillating verbal imagery of sex to stimulate lust for your products". The word list is hardly scintillating: naked, nude, lithe, sleek, lean, firm, sigh and others. While not as strong as its predecessor, "More Words That Sell" still fulfills its purpose as a thought-starter for copywriters. When you're stuck, not so much for a word, but for a concept, this is the kind of book that may tickle that idea lurking at the back of your mind. A worthwhile addition to the copywriter's toolkit.Jerry

In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message-far too vital to be left too chance! "More Words that Sell" provides you with more than 3500 high-powered, high-profit words, phrases, and slogan that have proved their ability to hold readers' attention as you deliver your message and to persuade them to respond. Taking up where the bestselling "Words That Sell" left off, this book supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to: (1). Make readers feel your message instead of just reading it; (2). Add muscle to your copy by using powerful verbs and adjectives; (3). Find the right words and phrases for niche markets; (4). Boost results by using words that appeal to basic human needs; (5). Invite interaction from website visitors-and bring those visitors back; (6). Create a favorable impression with resume and cover letters as well as with general business correspondence such as reports and memos; and (6). Use colour, fragrance, sounds, and textures for vivid sensory appeal. Ask any veteran writer and you'll be told that one word can make or break a message. Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let this book help you choose the words that will boost the effectiveness and profitability of your message-whether you're promoting products, ideas, your business or yourself.

This is a very simple, but very useful book! This book is filled with "descriptive words of products & services" that will assist you in selling. But more than that, this book is a huge time-saver!! I sell antiques on eBay, and having proven-to-sell words to describe products is wonderful! There aren't any new earth-shattering descriptive words in this book, but having them all at your fingertips and arranged in an easy-to-find way, is invaluable. I found the first book in this series ("Words that Sell") to be off more use than this book, not this book is still helpful, wirh different words listed. Overall, I recommend this book. Please mark if you find my review helpful. Thank you so much!

The original "Words that Sell" book was easily one of the best things that ever happened to me, as far as writing ad copy. It's simply a brilliant, useful book with no filler. So many useful ideas. This particular book picks up where Bayan left off, as far as additional ideas for writing. If you're in advertising, you need this book in your life. Order it today, add some real flavor to your copy.

I've purchased maybe 4 copies of this book over the years and lost them to friends, to moving, to something. I just got another copy and I'm shocked at just how current and timely More Words that Sell actually is. It was published in 2003 but could have come out yesterday! When everyone and their brother is now selling something on the internet, the only way to stand out is write killer copy. The better you can describe the better you connect with your reading audience. Just get this book. When you're at a loss for a word, this is the book to turn to.....

I like ease of use best. Covers a wide range of different types of sales. More for closing with one to one . However I was looking more for writing text for selling fine art. I actually miss ordered. WORDS THAT SELL would had been the better choice for me. I looked at it before and it was more beneficial for what I do. If you are in a high tech business this is the one for you. I kept this book because there are still a few thin gs that are helpful to me still.

A must if you your job involves marketing and selling. This book is very handy and always on my desk. I refer to it several times a day for help and inspiration for selling phrases. This book saves you hours from having to search on the internet because the words and subjects are grouped together. Since using this book I have received many compliments on my writing style and descriptions of products. Highly recommended.

Was so disappointed with this book, very basic not useful for me, I can't even gets one single description to help in my retail online business, nothing special Wasted almost £10 here, better do your research online free and updated than spend money in this book.

MUST HAVE BOOK

Doesn't have much information for beauty and health. however for the price a good one to have

Fairly simple book but at the price I think its worth it. Some nice phrases etc that we have all read and probably discounted as "corny etc" but they work to help generate ideas etc etc.

Really useful for those working in the advertising and marketing industry and quite funny in places. Be careful of some lines.