One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days

**Review for *One Million Followers: How I Built a Massive Social Following in 30 Days* by Brendan Kane** ⭐⭐⭐⭐⭐ *One Million Followers* by Brendan Kane is an eye-opening and actionable guide for anyone looking to build a significant social media presence quickly. Kane, a seasoned digital strategist, shares his proven methods for achieving rapid growth on social platforms, drawing on his own experience and successful case studies. The book is packed with practical strategies, from crafting compelling content and leveraging data analytics to understanding audience behavior and using paid promotions effectively. Kane’s insights into the nuances of social media algorithms and engagement techniques are particularly valuable for those looking to maximize their reach and impact. What makes this book stand out is its emphasis on actionable tactics and real-world examples. Kane doesn’t just offer theories; he provides step-by-step instructions and proven methods that can be implemented immediately. His approach is refreshingly straightforward and results-driven, making it easy for readers to apply the concepts to their own social media strategies. *One Million Followers* is an essential read for marketers, influencers, and anyone serious about growing their social media following. Brendan Kane’s expertise and practical advice make this book a must-have for achieving social media success. Highly recommended!

I've been doing marketing for over seven years now and have read countless books on marketing and business and this is hands down and by far the best book on the subject that I've ever read (and I've read an ungodly amount of books on these topics), and it is super practical and "simple" to implement. So many books give really shallow content on marketing and how to gain more exposure for you or your clients, but Brendan really breaks it down and uses stories from a lot of the other leading experts in the field to really showcase how powerful marketing can be, and how effective the marketing practices have been for them, and for us if we use it. It's like having a bird eyes view of seeing how the best in the industry is going about their marketing that would normally be invisible to everyone other than those who are actually present for it. This book is filled with a ton of tactics that you can do TODAY to take your endeavors to the next level and really make an impact in the world or in someone's life. If you are a marketer or someone trying to get your dreams or vision heard this is the only book that you will EVER need about marketing. I highly recommend this book to anyone and everyone! The only regret that you will have is not reading it sooner! If you follow what he outlines and maps out in his book you will have HUGE success! Cheers to your success! And a huge thank you, Brendan, for creating this masterpiece! Also, on a side note, Brendan truly cares about his fans and followers and really goes the extra mile to help and provide support to them which is super rare to find nowadays! If you're ready to take you and your life to the next level then this is the book for you!

I gave a star rating of 4 out of 5stars because the book was good the first time through, but the more you go through it the more you relies the book could be better and can be condensed down and for those who are not as familiar with business or marketing then you will have to go look things up and though it is presented well it could be better. Even if you don’t read One Million Followers in its entirety, you will gain invaluable information from it. When you are done reading this, not only will you know how important your digital and social media presence is, but you will also understand how to do business in a hyper-connected digital world. This book provides you all the tools you need to grow and maintain your online presence as long as you are willing to put in the time and effort. No matter where you are in the world, I feel you can benefit from many topics in this book. Published in 2018 by Ben Bella Books, Inc. it is still relevant for today despite living in a fast-moving digital world. The author, Brendan Kane, is a growth hacker and business strategist, well known for helping brands establish, improve or maintain their social presence. One of his greatest accomplishments is pioneering the first ever influencer campaign to effectively promote Lakeshores movies. He has served as VP of Digital for Paramount Pictures and has worked with Disney, Fox, NBC, Netflix, and many other Fortune 100 Companies. Kane has helped several well-known celebrities such as Taylor Swift, Jason Statham and Rihanna. This book informs you of the process of targeting your audience, crafting your message, how to test and fine-tune your content among many other topics. The main theme of this book is that social media is of great importance and in the near future will only become further important. It is important to learn how to leverage it for your success regarding funding, investing and partners. For example, during the casting of Sansa Stark (Game of Thrones), Sophie Turner, was chosen based on her social media presence even though there were better actresses. The producers knew with her presence she could promote the show better than someone else. I think most of the theories are well-developed, but I do wish he would have taken out some fluff and provided some more in-depth information instead of him referencing his other books or other resources. He briefly mentions the Silicon Valley model of “fail hard and fail fast” which I think is a great model as we learn the most not through our successes but our failures. If you don’t have any basic understanding of social media marketing or business exposure this may be a harder read. This book teaches you how to build a long lasting and powerful brand. I’ve read a lot of business books and despite the flaws I think this is one of the best ones I’ve read as many of the concepts apply to everyone regardless of business size. I don’t think there are any true hacks in life as any success is from your hard work. Slow down, take your time to do it right and the only way you fail is if you quit. You need to create opportunity and do everything in your power to make your dreams a reality. If you are a new or serial entrepreneur who wants to make improvements, or if you are in charge of marketing, I would recommend this book. It is a great start for anyone who wants to learn about marketing, branding and the importance of both. So overall this book won't be for everyone, but It is still worth the read and has some great content.

For anyone looking to build a following or even just understand social marketing more this is exactly the book to buy. I was impressed with how well structured the book is, you can pick it up, read a couple of chapters in a short time and soak that information in really easily. For me, someone who struggles to take information from a written page, that's a massive plus! Whether you're attempting to build a personal brand like me, sell a product or market an already fully fledged business this book will guide you, perfectly, through the tasks you need to do. All without ramming too much information and jargon down your throat.

Brendan gives insights into multiple digital platforms and know hows of these platforms. Engaging read with lot of strategy as take away.

Thanks to Brendan Kane for sharing his FB tactics to build a Facebook audience fast and a refreshing approach to online marketing strategies across different channel like youtube, Instagram, LinkedIn and snapchat. For me, the biggest takeaway way was the chapter on "Going Global". Looking at the different methods of using a worldwide market to build a brand locally. Understanding the opportunities in emerging markets like India and Brazil to share content and build a new audience for a fraction of the cost than Australia, US or the UK. A great resource for all entrepreneurs and facebook beginners who are wanting business growth.

very helpful as someone new to instagram and resistant to these platforms opened my eyes to some proc esses that will be very helpful

It all starts with our why! - I am in the start up phase with my coaching business. To have theses well assorted insights on how to approach social media appearance and marketing at hand is priceless. The book is challenging you to find your true 'why' - why we choose to put ourselves, our ideas, our products on social media/ into marketing; what the true message underneath is. And then, it points out several ways that have worked out for others and how to apply these strategies - yet, always driven by our own why! The book is easily understandable, also if you are a beginner in the online marketing world. A lot of examples, exercises and linked-to-content online bonuses allow you to understand the main structures on how people consume and perceive social media content and how content can be structured to reach your audience with impact. Yet, you will not find a ready to apply / done for you approach - how would you? - it all depends on your individual why... Define your why and then hypothesise test and pivot your content to get it transported to your audience on social media. Learn, to get your 'why' out into the world! And - have fun with it.