PURE LIFE Concentrated Laundry Fragrance 200ml 80 Washing Cycles

Very powerful!Lovely fragrance, only a tiny amount needed (as instructions). Tried it out initially on my sofa throws, which no matter what I used on them before, always retained a slight odour de dog. Happily this cured it and they now smell clean and fresh .Care does need to be taken as it is ridiculously strong and can easily be overpowering. I used gloves and put some paper down to dilute the product because as forewarned by other reviewers, you will not get the smell off your hands or work surfaces. It smells quite like Dove soap when concentrated but when used as instructed and dried it does leave a lovely clean laundry smell . I chucked the cloth that I used to wipe the bottle down with after use in the shoe cupboard and it is doing a good job of annihilating the funky shoe smell. I first thought the product was expensive but with the tiny amounts you need a bottle should last ages so feel that actually wasn’t bad value for money.For further use I have actually halved the quantities I use still diluted in 100 mls and it still adds a long lasting fragrance. This is truly powerful stuff!

I am so impressed with this product. I've seen ot everywhere and thought it was just a bit costly and possibly a hyped up product that wouldnt deliver....but I was completely wrong.This stuff is so strong that I only need about a teaspoon full in each wash. It is powerful 🙌 smells beautiful amd has made my house smell lovely just by washing the curtains alone. 3 days ago I washed them and every time I walk into a room I can still smell it strongly. Will definitely be ordering again to try different scents. To me this smell reminds me of imperial leather soap, has a very clean powdery scent. My only critique on this product is nit having a description as to a hint of what the scent is as forest fresh doesn't smell like pine as you may expect! Really clean smelling and definitely survives the tumble dryer.I also got the ocean one which smells like dove to me, really nice. Haven't washed clothes with the ocean one yet but will be very soon and I'm odly excited to wash my clothes now, which is a revelation. 😝I add a very small drop to my baby brand fabric softener and it packs a punch. If you use more than a teaspoon amount it may be too strong, it's that powerful.Because you need so, so little you can see where it's worth it's cost as this will last ages. I've done about 10 washes and barely looks like I have used any.Definitely reccomend this.Seller got it out quickly and it's was packaged well, no spills.Yesterday I added a tiny, and I mean a tiny drop to my mop bucket and the floors smelt amazing. I think this has changed my boring life! 😅

The fragrance is divine and it certainly makes your clothes smell wonderful and it fills your washing machine with it too and it seems to last well too, its a bit more expensive than the pine but I just love it I will be using this for all my washing and I will order the pine one for my husband as the magnolia is a bit too flowery for his tastes. I would definitely recommend it to my friends.

I love love love these laundry perfumes, I already repurchased. It smells sooooo good and last for really long time. It may not be good value for money, but it's worth it, it's really effective.

Smells amazing but is pricey

I first smelt this on a district nurse that was attending my husband. I asked her what perfume she was wearing as it had such a lovely smell, I was really surprised when she told me that it was "Kifra concentrated laundry fragrance" well I didn't need telling twice, I immediately ordered some for myself and I am so glad that I did, my laundry smells divine. You only need a very small amount in each wash so it will last for a long time. I have told my family and friends about this product and I will definitely be ordering more when I have used this bottle up.

I bought this on the strength of recommendation. It smells lovely and thats it.It doesn't soften your clothes, my clothes smelled nice but they were scratchy so I was then adding it to fragrance free softener.I now use it as a really expensive final rinse when cleaning my patio.Value for money for what it's supposed to do - 10/10Effectiveness in what it's supposed to do - 2/10Wish I'd never bothered -100%Be very careful in use, it's oil based and gets everywhere. Don't use it in washing up bowl or near plastics, you won't be able to get rid of it.