Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

I returned this book because it was missing a chapter, and ordered a replacement. They sent me one with the same issue and I am returning it again

Good printed

One of many textbooks i need for my CIM level 4 in Marketing. Lovely book, easy to navigate and full of easy to process information .

I've been referring to this book when teaching my business management degree students. I've used it in both my Level 5 and 6 classes (or second and third year courses in old money). I like the way it's split into a theory section in part 1 and then a much more practical communication tools in part 2, which I think is really useful for people working in the industry who want to get up to speed on the latest commercial thinking. Good case studies, I've not checked out the online resources yet, but planning to give them a go. Like all Kogan Page books what I particularly like is that the text is very up to date and accessible and written with professional users in mind - so a good reference if you are working and just want to brush up your knowledge.

Good book, useful for professional qualifications.