

🍼 Clean clothes, clear conscience—because your baby deserves the best!
Seventh Generation Concentrated Baby Laundry Detergent delivers powerful stain-fighting with 97% plant-based ingredients in a compact, eco-friendly formula. Certified USDA Biobased and EPA Safer Choice, it’s free from synthetic fragrances, dyes, and brighteners, making it ideal for sensitive baby skin and cloth diapers. Each 40oz bottle provides 53 loads, reducing waste and environmental impact while ensuring a gentle, effective clean.















| ASIN | B0091DS0U4 |
| Best Sellers Rank | #15,075 in Health & Household ( See Top 100 in Health & Household ) #132 in Liquid Laundry Detergent #3,074 in Sales & Deals |
| Customer Reviews | 4.5 4.5 out of 5 stars (2,763) |
| Date First Available | August 23, 2012 |
| Is Discontinued By Manufacturer | No |
| Item model number | 732913228690 |
| Manufacturer | Unilever |
| Product Dimensions | 7.7 x 6 x 11.3 inches; 5 Pounds |
S**A
Excellent detergent, and environmentally friendly! 🌎
Extremely happy with my fresh scent detergent! I bought the baby one since I have sensitive skin, and it’s done an excellent job on regular laundry and linens, including stains. The bottle is smaller, but so is the cap - so I’m calling it a win! (Especially since it’s better for the environment!) I’ll definitely be making the switch, and plan to check out more of their products.
Z**S
Great product for anyone w/ sensitive skin or chemical sensitivities --- works well in most machines & environmentally conscious
I bought this as an alternative to Tide's Free & Gentle because the price at the time was significantly lower. While this is marketed as a baby laundry detergent product, the only child in my house is Lilly and she's a rabbit (and given she is potty trained, has fur, and cleans herself, I do not need laundry detergent for her.) More or less my need was for something that cleaned reasonably well but did not irritate my skin as certain dyes and fragrances can. Overall, this does what I need it to do and I think it is a good product.* From my own usage, I have found that Seventh Generation... ---Does NOT irritate sensitive skin ---Does NOT irritate asthma (despite it having some scent to it) ---Does NOT leave any residue on clothes (which can lead to skin irritation) ---Does NOT actively brighten colors (nor does it fade colors, either) ---Does an OK job at removing stains (like Tide's product, I think it works very well for this sort of product designed with sensitivities in mind, but with that said I sometimes need to use some sort of a pre-treatment stain-remover for tougher stains, which I do not mind but wanted to note for someone who wants a true all-in-one product, as this is not it) ---Does a good job at removing sweat stains (again taking into account how this is made for sensitivities instead of being an aggressive cleaner) ---Does an excellent job at removing sweat odors ---Works equally-well in front loading and side loading machines ---Works equally-well in both standard and HE machines ---Has a top cup design that is not very durable and does not hold up well to handling seen with shipping (some of mine occasionally arrive with a cracked cup) I figured I would list my observations individually in the event that certain ones apply to you more than others. But overall, 7th Gen works really well. As an added bonus, this is a product that is mindful of the environment, which is always a good thing. So whether you use this for babies or for someone with sensitive skin or for someone who prefers to avoid certain chemicals found in most detergents, this is a great product and it can often be had for a great price***. . ((((***Note that I have observed this is one of those products in which the price varies substantially, and shifts on a frequent basis...if you add this to your cart and monitor it over a few days or weeks, you may be able to get a better deal on it than the current pricing! *Also note that this stuff is super-concentrated, so dosing correctly is important [when I first got it, I did not believe such a tiny cap-full was sufficient for a full-load, but it was and is.]))))
C**O
Best non toxic laundry detergent
The best laundry detergent for our babies!!!
V**N
Limited effect for the kids clothes having stain
We bought the no scent one. It works just OK. For kids clothes, after the clean, I still need to do hand wash for the stain parts(oil or other kind of stain).
S**R
Clean
I have a baby on the way so I did a lot of research into detergents to use for her and I got this one. Just had my baby shower and washed all her stuff in this and it works great. You don’t need a ton so it will last! There’s no fake fragrances so that’s perfect! Won’t be harsh on my babies clothes!
E**Y
Good buy‼️
Good quality product‼️
C**S
Not cleaning
Did not seem to clean the clothes that good and it takes a lot per load
A**O
Good for your sensitive skin.
All laundry detergent is excellent for people who have sensitive skin and need a detergent that is soft and not expensive and can help with the skin condition and allergies. The price is good also.
E**N
Muy buen producto pero me llego 2 semanas despues de la fecha.
L**E
Très bon produit
S**A
I bought it to wash my newborns clothing. Baby is fine, clothes are clean. Good product
M**O
Scent is subtle and baby clothes feel soft. Liking it so far, waiting to see how newborn skin reacts over the long-term 😊
V**A
Works great! Remember to use the cap because it’s concentrated. Used too much my first load.
Trustpilot
2 weeks ago
2 days ago