Jerome RussellProColour Lightest Blonde 10.0 Permanent Hair Colour – Ammonia Free Hair Dye for Full Grey Coverage, Shine & Colour Retention with Brazil Nut Oil

It’s like this out of date it did absolutely nothing on my hair and I can send them back as I used them very disappointing and would not recommend these pictures are with the product on and not lifted my roots one bit so now will have to go and repurchase what a waste of money

I've tried almost every hair dye brand and probably colour also.But I decided to go blonde ... at first I was happy with a light warmish blonde but then wanted to go cool whiter blonde!As my natural hair colour is dark ... I some times have to lift the roots lighter ... so I use bleach ... it always leaves a slightly yellow tone ... I tried schwarzkopf live ice white toner ... noooo! Bad mistake it sent my hair a purple grey!So I tried jerome russell pro colour 10.0 lightest blonde.Wowwww ! It took all the yellow away and I got the platinum ... white blonde I wanted.Much better than using a toner after lightening or bleaching ... hair is soft and smooth no damage ( I bleached then used this colour on same day)If your hair is already light blonde this will give you whiter brighter tone. And cancel out any brassiness yellow.I also use a purple shampoo to keep the colour right.Jerome russell ... bleach kit I also recommendAs well as the atomic blonde toner

Comparing this product with other bought and used in the past, this product did not work as expected. It did not cover grey or lighten my hair as expected.

I shouldn't even giving this a one star it didn't do any thing to hair it left it so greasy it was cooking oil absolutely shocking hair dye I would never recommend or bye again

Not worth itOut of the dyes I've used this literally didnt touch my routes and the conditioner just weighed my hair downI'll stick with what I know next timeSo disappointed lush colour

Bought this hair dye and followed the instructions to the letter. My hair looked just the same and I still had my roots. Won’t be buying this product again

Horrible product !

It has not done anything whatsoever to my roots, I usually get the one down from this in a different brand to do my roots but thought I would go lighter this time and try this brand but I certainly won’t be doing it again. It done absolutely nothing. It smells like perming solution. Don’t waste your money!!!