Media Promotion & Marketing for Broadcasting, Cable & the Internet 5th Edition

This book is a typical college textbook. A lot of definitions... a lot of fairly rudimentary information.It's a good book for people who want to learn basic information about media marketing, but it goes into little to no depth about most aspects of the field.I also don't get the sense that the authors -- college professors-- have much of a sense of the industry as it is today. Other than a mention of sniping and on-air bugs (which debuted several years ago), the book seems a little out of touch.Therefore, I wouldn't recommend it to anyone currently working in media marketing, because you'll learn very little new knowledge.But, as it's not presented as an intermediate or advanced book, it's a good resource for beginners.

I agree with the above reviewer. It is very general -- almost too general for beginners. Not nearly enough concrete examples to help a beginner grasp the concepts. I'm looking for another book for my classes to use.Even more annoying, the book cracked in half the first time I opened it. I've bought dozens of paperbacks in various genres, and I've never had a paperback do that before. Now I have pages falling out. Very disappointed in the quality of the binding.