L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

The best hair dye. The color is spectacular and keeps your hair healthy and silky, I highly recommend it if you want to try a new look!!

I love this hair color! I buy it again and again. It has great coverage, even on my unbleached hair (though it's brighter on bleached hair). And it fades nicely into a soft pink. It also does NOT stain my tub when I rinse it in the shower. Woohoo!

I love this color: Black Leather. I'm 61, and everyone tried to talk me out of dying my gray hair black. But I'm a winter and I thought it would look good. People now say I look 10-15 years younger than before! It's so easy to apply and stains on your skin usually come off in the shower. It has that multi-faceted natural look which I think is the #1 reason you should use Feria. Plus, I have used many others and they run and are just a pain to apply. This one's the winner! I'll share a picture of myself from 6 years ago with gray hair, and a picture of me now with my hair colored with Feria - Black Leather.

I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall!

I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair.

Best red I have used. Bright, shiny, and lasts a long time. Easily my go to for home hair color.

I love the way the color turned out! It’s exactly as I hoped! Love love love!

I like this product but PLEASE if you are taking your hair from a dark color to a light color, do NOT follow the instructions in the box. I was going from a medium-dark brown to a light brown. The instructions say to start the color 1 inch down from your roots applying color from mid-head to the ends and let that set for 20 minutes and then when that time is up apply the rest of the color to your roots and let that set for 10 minutes. I questioned this and it didn’t make sense to me — I thought why would your roots need less time with the hair color on your head when doing the entire head — but I told myself to just follow the directions on the package. BIG MISTAKE. Exactly what I feared would happen, did happen. ORANGE ROOTS! It looks insane. So I just reordered the product and will attempt to correct this tomorrow by applying more to my roots. But be warned! Just put it all over your head on the first go-round and leave on for 30 minutes if you are trying to go from dark to light.

Good colour payoff, enjoyable user experience. Made my hair shiny and soft. The conditioner included smells like/feels like Matrix So Long Damage, which is a nice way to finish the process.

Easy process. Happy with colour. Not too red. Colour rinsed out well. No bleeding on your sheets after first application.

Excellent produit que je recommande vivement. Toutefois déçue qu il soit en rupture de stock .quand sera t il de nouveau en vente ?

This is a beautiful colour. It is a deep burgundy and that was what I was looking for. The quality is amazing. I have a very bad experience with Garnier Nutrise colour. So, I am happy with this one. Please, keep in mind, the time they state is accurate. I left the colour on my hair for 25 minutes. If you leave it longer, no more colour is getting in your hair, but may damage it! They test it. Also, I didn't wash my hair for 3 days after the colouring. That way, it absorbs the colour deep in to your hair. Then I wash my hair 3 times a week. The colour was still running after the 3 days but only a bit. I couldn't see it on my pink hair towel at all. I hope, it will last a month before my grey hair will show up again. I agree with some girl's comments that you need to follow the instructions. Then you will have a beautiful, shinny and smooth hair. I used Garnier for close to 15 years. This is my first experience with other brand and I am very happy that I switched to L'OREAL PARIS FERIA. Thank you Amazon for the fair price! I ordered 2 more and will order again in the future.

The first time I'm using garnet feria ! If ur looking for streaking black or dark brown hair it won't show but if u are looking for a tint it will be visible only in the sunlight . Go for it . I loved the tinted look and my hair was already pre coloured with darkest brown L'Oréal .