Luster Premium White | Luster NOW! Instant Dental Whitening Anticavity Fluoride Toothpaste, Enamel Safe, Visibly Whitens Teeth After 1 Brushing, Mint

Excellent Product and it does exactly what it claims to do. It has a good flavor and gives you an instant whitening boost. I see there are some complaints about it being temporary but that's fine by me. If you're keeping your teeth up as you should, this is just an added cosmetic effect.Aside from that, people use all kinds of cosmetic products that only last or are in use for a day - women wear make up and hair products, men use pomade or maybe even other hair care products. How about perfumes and colognes? They are temporary as well - you have to reapply those for effect too.

I have read a few reviews on here for this toothpaste, some good, some bad. All I have to say is even if this is considered "just a dye" that it is just amazing. My sister brought home a bottle of this a few months back and we really enjoyed the results. I switchee back to regular Colgate and was not pleased. Not only do I feelclike you get the benefit of optically whiter teeth, but the clean feeling from this toothpaste is second to none. Never felt that spending more would be worth my time, but this is definitely a situation of "you get what you pay for"! Five stars for sure!

Update:Brushed my teeth a few hours ago. Took a little longer than usual. Right now my inner lip/cheek lining is peeling and terrified me AF. This has never happened before. I googled it and turns out some whitening toothpastes can cause a mild allergic reaction. It is terrifying how as I drank my tea some skin kept shedding from the inside of my mouth seemingly non-stop.In case someone experienced this too, just know it's not uncommon, apparently...-It's amazing how it actually works. I don't even use it regularly and go a week or two not using it yet it stilled worked really well. However, I have sensitive teeth with fillings in the four front teeth. About half an hour after brushing, it started really hurting at the back of my two front teeth (probably because I don't have fillers there).What helped though is reducing the amount of paste I use to the minimum, avoiding the back of my teeth as much as possible (I use normal toothpaste for that). I didn't encounter that problem again.Also it dries out the teeth a lot! I had a micro chipping in my tooth for so long, after using this toothpaste it gradually became a little more chipped.Generally though, I'll definitely order again.

Works pretty well. I'm not blinded by dazzling smile after every brush but I've been using it for a couple of weeks now and can see a difference. I'm a coffee drinker, having a tinge to my teeth had just become part of my life. Luster NOW seems to be keeping that nasty tinge at bay. Can't ask for much more than that. Oh, it doesn't taste disgusting either, BONUS!

I so wanted this to work. I did notice a little difference with teeth color, but by the second and third brushings, my teeth were throbbing. It may work for you, but it just didn't for me.

I've tried dozens of whitening toothpastes, since I'm a smoker I need something that really works. This product is the ONLY one that I found works for smokers, I can imagine what it does for non-smokers. This is exceptionally good tooth whitening, no joke, it's should be called STUNNING WHITE...

A while back I bought a sample size of this toothpaste and didn't use it until I went on a trip recently. The results were seen very fast. With each time that I used it my teeth look less dingy and more white. I love it. Not overly minty. Would be nice if it had a stronger mint flavor.

I couldn't have been more excited waiting for this to arrive, and then couldn't be more disappointed with what it is.No idea what happy mint is, but this tasted like liquorice... my LEAST favorite taste in toothpastes.Besides horrid (and way too mild to make your breath smell better) taste, it also felt horrid in my mouth. It foamed like crazy making me spit multiple times (which is fine but we're talking mouth-fulls). My teeth barely felt washed even after prolonged sessions.Overall, no thanks.