PRO Formula Ultra Brightening Dog Shampoo - Professional Whitening & Long-Lasting Odor Eliminator - Removes Stains & Discoloration, Dry Skin & Itch Relief with Aloe & Provitamin B5 (16oz)

This shampoo works nicely, and smells amazing. It doesn’t stain purple, but brightens just enough. We used on my son’s show steer that had grass stains.

Works great. I recommend diluting the shampoo in water before applying, put in squeeze bottle and go crazy. It'll cover all areas easier, saves a ton of product and i feel like its easier on my girls skin. Smell delish, like blueberries. Detangler leaves fur so soft and smelling great but i recommend it after bath if hair is really tagled or for daily use/maintenance.

I've always used this Lillian Ruff shampoo for my sweet Maltese. It leaves his hair satin soft with sweet smell. Clean and brightest white hair which makes him more cuddly and adorable. I'm a loyal user of this product.

Quality awesome smell awesome easy to apply yes, no allergies reaction, deep cleaned and great brush to shower helped a lot! The reason why I say 4stars is because i wanted to actually take pee and yellow color of my dogs elbows cause he pees on him self hahaha bad pointer. And shampoo didn’t do the magic white it promise. Maybe will still buy because his coat felt awesome smelled great and shined.

We have 2 small dogs. Lucy is Shih Tzu/Maltese & Wiggles is supposed to be a toy poodle but he weighs more than Lucy. He's also a clown and makes us laugh all the time. He got his name because when he sees you his little tail will start shaking then his whole butt starts shaking and before you know it's a whole body experience. Anyway, I've always use white shampoo because Lucy is 90% white. I thought I'd try this new shampoo and it did a great job. Lucy always prances around after getting a shampoo. Since we haven't washed Wiggles that much because he's mostly black with some white in his legs and chest we thought what the heck and used it on Wiggles. It made a world of difference with his white markings! It lathered nicely and rinsed off easily. I'll definitely be using this shampoo again and again.

This really brightens up our pure white dogs. Makes them stand out and fluffy and best of all they don’t scratch afterwards.

We have a little black and white Yorkie. He has a black eye mask but a white beard and he LOVES to eat dirt and is a leaf assassin. Seriously, no fallen leaf is safe. He is almost impossible to keep clean. The shampoo we had been using would get him clean but it didn’t TOUCH his white beard turned dirt brown. Our First use of this shampoo made a MASSIVE difference in the depth and shine of his black coat and because it is a purple shampoo, his white hair was almost pearlescent. It didn’t sting his eyes, irritate his skin and we didn’t need to use a conditioner. BONUS!! His beard obviously wasn’t bright white but it was certainly MULTIPLE shades lighter. I will update if I notice a gradual whitening of his dirty snoop snoot. Next bath, I will get a before and after pic and post. He REALLY loved the bath brush and it seemed to kick the lather into 6th gear. 100% would suggest this shampoo WITH the lather brush and will buy again. We also have a B/W Pomeranian and a B/W Lhasa-poo. Can’t wait to try the shampoo on them as well.

I like the smell, lather and feel of the coat after using this shampoo. Unfortunately as a groomer I got it for its whitening first and it really disappointed me. Not nearly as good as cowboy magic or bio groom whitening shampoos. I won’t buy it again and don’t recommend it for whitening.

Nice and soft