Smart Retail : Winning ideas and strategies from the most successful retailers in the world

Muy bueno

Smart Retail is the perfect retail bible. If you take your retail business seriously, want to avoid the pitfalls of some of the fallen brands of the past and future-proof your business, then you need this book in your life.Interesting that sales channel is not relevant here, web or high street doesn't matter. How you sell stuff to customers in the easiest most fun way possible really shines out of the book. Richard's sound advice is backed up in detail with evidence from his years of experience worldwide. You won't be disappointed.

The essentials in a book!

Full with great case studies, Richard Hammond sets out his vision for how brands can engage with customers in a digital age. Rather than simply fill stores and market aggressively, Richard's approach sees the arts of "narrative", "big ideas" and "story-telling" sit along sit emerging digital technology. The book is well-written and engaging and there's ideas in there for anyone involved in the industry or with an interest in the rapidly-changing world of retail.

Creative ideas and thought provoking. Not totally original and a few more examples would have forced me to give a five star review.