How long can it hold the curls?

I think it depends on how you curl your hair. The longer you crimp it, the better it will last.

Why is it more expensive than a traditional curling iron?

It's worth the price. It is superior to the traditional curling iron because of its comprehensive anti-scald design and 40+ million negative ion hair caring technology. It has more functions and better material than traditional ones. Pretty good and pretty unique.

NOVUS 1.1 Inch Beach Waves Curling Iron for Women - 2 Barrel Hair Crimper with Ionic Ceramic & Adjustable Heat, Anti-Scald Design for Long-Lasting Shiny Curls, Pink

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