Good Natured Brand | Pet Stain & Odor Remover for Laundry | Pet Laundry Detergent for Dogs Beds, Cat Pee, Smell, Dog Drool | Hypoallergenic & Non-Toxic | Lavender | 47oz 94 Loads

I’ve been using this natural pet laundry powder for a while now, and it has quickly become a staple in my home. As someone with pets who loves snuggling in blankets and lounging on their beds, I needed something strong enough to handle pet odors but gentle enough for sensitive skin—and this product hits the mark perfectly. It tackles muddy paw prints, fur-covered bedding, and that “pet smell” far better than I expected from a natural formula. A little goes a long way. It delivers great results while giving me peace of mind about what I’m using around my animals.

I recently got this laundry powder mainly for my dog's pet bed, blankets, and towels, and I couldn't be happier with how it performs. It gives everything such a thorough clean — not just looking clean, but smelling genuinely fresh, without any of those overpowering fake perfumes. The pet odors are completely gone, and the fresh scent isn’t just a cover-up — it actually smells clean in that natural, satisfying way. What really sold me, though, was my dog’s reaction. She’s extremely picky about her bedding and usually turns her nose up at anything that smells off. But the moment I laid out her freshly washed blankets and bed, she ran straight over and curled up — it was clearly a win for her, too. I’m totally obsessed with the lavender and eucalyptus scent. It’s the most calming, therapeutic combo, and you can tell this brand doesn't skimp on essential oils — the smell is strong in the best way. It dissolves perfectly in the wash with no clumping or residue, and it works equally well in cold, warm, or hot water. At just 21 cents per load, it feels like a total steal for something with such clean ingredients and high-quality performance. The packaging is also super convenient — easy to store, easy to scoop, and I appreciate that it comes with its own measuring scoop. This is easily my new go-to laundry detergent, especially for anything my dog uses.

OMG!! This booster works sooooo well! I LOVE LOVE LOVE your products! Tried many dollars worth of "stuff", cleaned cleaned cleaned the washing machine, tried more new "stuff" and was about to purchase a new washing machine...then tried Natural Enzyme Laundry Booster worried about my husbands sensitive skin (due to medications). AND WOW!! pulled the first load from the washer and the stinky smells were totally gone! Then pulled the T-shirts from the dryer...and NOTHING had a stinky smell!! Ever! I tried several loads and THIS PRODUCT is on the top!! Love it!!!

I really liked this detergent, but now its being marketed for pets. What happened?

This is an outstanding product originally formulated by mom's in Maine. It's being marketed as pet laundry soap now, which I don't understand- but after contacting the company I have been assured that it is the same formulation as when it was just laundry soap. I can now vouch for it since I've received my first order with the new packaging. It is the BEST laundry soap I've ever used! I am highly sensitive to synthetic fragrances, but that is no worry with this, it is pure essential oils, and just heavenly! The cleaning power is phenomenal. Another big highlight for me it that it comes in minimal packaging. Cardboard would be even better, but at least it's not in a giant, thick, hard plastic bottle filled with toxic chemicals! I'll never change from using this product as long as they keep the current formula!

This stuff is excellent a there is a lot powder do lasts long time ! Def worth buying a great for washing second hand clothes, dog bed and anything that needs a deep clean !

I, like other recent reviewers, am majorly confused. We purchased a couple packages of this laundry powder a few months ago and have LOVED using it. Just now coming back to purchase more…but now it’s “pet” laundry powder??? I don’t understand what has changed with the formula or why, but I guess I’ll be seeking out a new brand just in case. Huge bummer.

I purchased this by mistake, thinking it was a laundry detergent powder, but later realized it was a laundry “BOOSTER” — to use with heavily stained or soiled items. A delightful surprise it was indeed though! I’ve also used their regular laundry detergent powder, which is one of my favorite non-toxic laundry products on the market. This booster helps to boost effectiveness and thoroughly clean my family’s laundry along with my regular powder detergent, as expected. Easy to use, and requires very little to actually perform well. I personally add a 1/4 cup of distilled white vinegar to the wash cycle when using with towels or heavily soiled items — and it does the trick, plus some! Worth every penny and more! Happy to have found a safe, nontoxic, reliable laundry brand.