Mom's Secret 100% Natural Concealer, Organic, Vegan, Gluten Free, Cruelty Free, Made in the USA, 0.11 oz. (Pure 04)

(For the shade “Pure”) I’m 25 so I don’t have a whole lot to cover up but my bags make me look like I’ve had enough of everyone’s crap and don’t want anyone else to approach me. Which may be true but I digress. Anyway I am pleasantly surprised with this concealer!! I am trying to switch over my makeup to non-toxic products and I was especially nervous about the concealer because a) it’s already hard enough to make sure you get the right shade when shopping online (I’m a ginger—yes, I have red hair and brown eyebrows, it is possible, look up Karen Gillan—so I’m pale and it’s hard to find near-ivory shades in makeup but Pure ended up being perfect for me!!) and b) I was certain that I would have to try a few products before finding “the one” because I was expecting a natural alternative to not work as well as I’m used to. I’m switching from a certain popular brand’s twist up “age rewinder” and I actually like this brand better already after one use. The consistency is a bit like cold butter or a salve, so I just rubbed it with my finger to get it to melt slightly which also makes it easier to apply, smoother to spread. I did have to build it up some but I think the thinness helps it not set into the fine lines, which I experienced with my previous concealer a lot. After you can get a few layers on there, the coverage is great, and still feels nice and light. I included a photo where it is only applied to one under-eye so you can see the difference. It still looked pretty much the same hours later too! I’m really happy I gave this brand a try first, I really hope they continue to make it! I also got their blush too, which I love just as much, but my only complaint would be that they used the exact same container and sticker on the front for both the blush and the concealer, so I have to read the bottom where the shade is listed so I know what product I’m grabbing. I might put a random sticker of my own on one of them just so it’s easier to tell them apart. I might suggest using a container with a window so you can see what’s inside? Also, they are smaller than expected, but I only use makeup like 1-2 times a week so it’ll probably last me years lol. Otherwise, a really great quality product for being all natural, I do think it’s priced fairly all things considered and would definitely recommend to anyone looking to make a clean makeup swap! :)

Decent coverage

I did not like this product. It was on the thick side and did not easily go on. It also smelled old. I would not buy it again. I ended up buying a different concealer that went on easier, was in a tube and did a better job of concealing the circles under my eyes.

Love it I been buying it for 5 years. Very good coverage.

stays under and around my eyes all day. feels healthy, excellent product. this is now my go to concealer - love it!