VIRTUE Recovery Sulfate Free Shampoo with Keratin and Baobab Seed Oil for Damaged Hair, Color Safe

This is the BEST shampoo I have ever used. My hair feels so soft and clean after every use. The scent is great. It is a thick consistency but it lathers up very nice. A little goes a long way. My hair is shinier and healthier. I have used this shampoo for around a year.

I have medium-to-thick, bleached, and compromised hair, and this shampoo truly made a difference. The texture is creamy, it doesn’t dry out the scalp, and after rinsing, my hair feels softer, stronger, and visibly healthier. It’s not just surface-level shine — it feels like it’s actually restoring the hair from within. I love that it’s free from harsh sulfates and contains Alpha Keratin 60ku, a patented protein that seems to genuinely help repair damage. I use it on days when I’m not applying K18, and paired with the Virtue Recovery Mask, the results are amazing. If you have color-treated, dry, or damaged hair — this is worth the investment. Pricey, yes, but 100% worth it for the results

Amazing shampoo! A little goes a long way. So, although priced much higher than those 16 oz- 32 oz bottles ( which contain a lot of water), this shampoo is well worth the price. Great smell too! Thickness of honey, so use a lot less than your other shampoos that come in larger bottles/ containers. I have tried a lot of shampoos over the years to get a soft, smooth, healthier feeling hair…and this shampoo gives those results. With thinner dryer hair due to treatment of breast cancer, and a user of hair dryer/ flat iron over the years. I am so happy with this shampoo. I purchased the conditioner too.

I used to have thick, lush hair. Age and things changed that and I've spent a long time looking for something that doesn't contribute to my hair falling out, keeps it healthy, and doesn't need a ton of extra product to detangle and style. My one star off is that it does straighten what little curl/wave I have right out. Need to try the curl type but haven't.

This shampoo has made a world of difference with my hair. I’ve been using it for about two weeks and there has been a significant difference in the texture and shine. I will be getting more products from the Virtue brand!

I used it for the first time today the ladder was good. The smell is amazing. My hair feels nice. My color is the same. I read the reviews and I heard some say that you shouldn’t use this every day which is fine with me, but I do like to have a little bit of caregiving for a reset. I had a tingling feeling to it like a freshness. I was very happy with the results. Thank you.

I started using the Recovery Shampoo and Conditioner about 3 years ago. My hair felt softer when wet and was easy to comb through. So, I thought this meant that it was repairing the damage. Wrong! I started to notice that my hair was breaking off more after about 6 months. Then it became brittle and I lost all the elasticity. I never thought it had anything to do with these products because of how soft my hair was when wet and the ease of combing through it. However, it just became more and more frizzy, brittle, snapping off, split ends galore. Turns out, these products caused SIGNIFICANT protein overload, but due to something in the products coating my hair, it was hiding the damage it was causing. Now, my hair is so far gone with protein overload that it’s probably going to take a year to repair and I’m praying I don’t have to cut it off. I just had to spend hundreds of dollars on products to start correcting what’s been done. I’m furious with the brand not warning that these products are not meant for long term, but instead make it seem like an ongoing answer to prayers. I feel duped, especially after the staggering amount of money I’ve paid them to ruin my hair. I wasn’t even aware of the amount of protein in these nor was I aware that it’s possible to overload your hair with it. The fact that the other ingredients hide what it’s doing so well makes me so angry. I turned to these products in desperation to save my hair and now it’s worse than when I started using them. They may be good for short term or occasional use, but don’t buy these for your normal hair routine. I specifically saw advertisements with Jennifer Garner going through her daily routine with the Recovery system specifically. It’s incredibly misleading, so don’t buy into the hype. Turns out that many people also aren’t finding out what’s been done to their hair from these products until it’s too late. However, you won’t see it without some research. Used to love these and now they’re one of my biggest regrets.

honestly would give 5 stars if it wasn't so expensive

Really did not suit my hair (which is dry, frizzy and highlighted,but which I can normally get straight and smooth with GHD straightener). I used the Virtue shampoo and conditioner and it made my hair completely unmanageable and straw-like; even the straightener couldn't help. Tried it twice then gave up

Price point is steep but makes my hair very soft

This shampoo is amazing. Makes my hair so much better, smoother and looking healthier

This is a superior shampoo and I love how it makes my hair feel; soft and nourished. Will definitely purchase again.

Great shampoo albeit very expensive but worth it.