Schwarzkopf Color Ultime Hair Color, 5.23 Charcoal Fuchsia, 1 Application - Permanent Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks

This is a very dark color. I was looking for a dark color. I dyed my hair yesterday. I made the mistake of picking the wrong color. This is the black cherry. I have to say I’m not mad about it! I’ve already received a lot of compliments on it. I color my hair all the time myself with pinks, reds, purples and even oranges. This is the first time I have ever gone this dark. I was a natural blonde but as I get older that started to become mousey and of coarse I have grays. (I’m 61) Those colors washed me out now. I made the mistake with the last color to dye with an ask brown color and then the dark color and it didn’t stay because my hair had already been saturated leaving no space for the new color to absorb into the strands. That washed out very quickly. I’m really hoping this lasts for me. I haven’t washed it again yet. If it doesn’t last, it will probably be because of my already dyed hair and then I will bleach it and try again. I won’t blame the dye. So far I am happy with the brand which I have used in the past but I’m not someone who is loyal to just a brand. I try all of them. My hair feels very soft! It smells great! My husband even told me I smelled good. I think he thought I had perfume on. LOL! I say buy it. Try it. Make sure you’ve left enough time from the last dye job to let the color to saturate your hair. I am not a stylist. I do not have a license. I’m just someone getting older who wants to have fun with her hair while she has it and feel younger and pretty. Changing up my hair makes me feel good. Plus it’s fun! It’s just hair. It can be changed. It can also be lost in life. Enjoy it while you have it! Just give it a little love with some TLC hair conditioners here and there. The after conditioner provided with this brand is wonderful! I wish they sold it separately! My pics are in bright light and regular light. Very dark in lower light. Bright in bright light.

This is my go too when I can't get to the store to get my other one but it's the closest and it holds up if you use ion coloring magenta conditioner mask with it my color last for a few months and I was my hair every day . My hairs a dark brown so for my hair being so dark it comes out great and for 2boxes it's 20 bucks which is great . I definitely recommend this but do a conditining treatment after because it does dry it a bit but so pretty

Ordered this after seeing the reviews, definitely did not disappoint! Obsessed with the color and how it did on my hair! Its so soft and smells soooooo amazing! Definitely will order again!

Absolutely love the color! Covers pesky grey hairs as well!!

Nice and bright color. I loved it and I would buy it again any time.smells really good also